DUN'S 100 - 2016

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Service & Trade
107
2016 | DUN’S 100 DUN’S 100 | 2015
DUN’S 100 | 2016 2016 | DUN’S 100
Service & Trade
AdaFresh Ltd.
AdaFresh Ltd. is a well-known and out-
standing export company in its field of
activity, which markets fresh agricultural
produce including fresh herbs, peppers and to-
matoes, for sale in Europe, Russia, the US and
Japan.
Due to its agricultural skill and experience, Ada-
Fresh is involved in the entire fresh produce
growing chain for export from control in planning
growing, supply chain management, and acces-
sible and professional customer service.
AdaFresh’s agricultural produce is sourced from
Israel’s finest growers in the Arava, Negev, and
Beit Shean Valley as well as growers in Africa and
India. This is with close and productive collabo-
ration and mutual involvement in development
decisions and predicting market trends.
The company assists these growers in respond-
ing to the changing needs of global markets for
quality agricultural produce at particularly short
notice. AdaFresh employs technology personnel,
agronomists from the field of spices and pep-
pers, logistics personnel, marketing experts and
financial managers, who ensure managed and
supervised procedures fully controlled from the
moment the produce is picked until it reaches
the end-customer.
AdaFresh has subsidiaries in the Netherlands
and US, which operate distribution networks,
customer service and sales-points. AdaFresh is
the first Israeli company to market agricultural
produce to Japan’s Costco chain.
Extensive Marketing Deployment with Imme-
diate Availability and Service
AdaFresh has sales offices in the Netherlands
from which fresh produce is sent daily to all
points in Europe. The uniqueness of this logis-
tics center is contained in its ability to supply
fresh and diverse produce, in a wide range of
volumes and throughout the supply chain from
the large retail chains to packaging for smaller
home consumption.
AdaFresh’s fresh produce is marketed as produce
designed for large retail chains as local brands
as well as packaging for end-consumers as the
AdaFresh brand.
Smart Supervision, Control and Monitoring
Chain
Consistent and strict quality control is vital for re-
ceiving quality, fresh produce. AdaFresh’s growers
meet the most rigorous quality standards includ-
ing EUREGAP, PPIS, and QS, which is Germany’s
strictest standard. AdaFresh operates a smart
logistics using an experience and skilled team
of employees in professional logistics installa-
tions. AdaFresh’s work procedures include opera-
tions according to quality assurance procedures,
strict traceability and history data support of every
product with every carton bearing a code with
information that includes the grower’s details,
harvesting date, growing history and other data.
This ensures a swift and thorough response to for
a range of queries at every stage. Checking quality
is conducted regularly from the moment the pro-
duce leaves the field until it is put on the shelves,
throughout the refrigeration chain. This assurance
system also includes a strict and thorough secu-
rity check. AdaFresh works in full cooperation with
growers in everything regarding use of pesticides
and operates a goods sample checking network
in recognized, authorized laboratories.
Logistics Expertise as the Crucial Key to
Quality
Maintaining refrigeration chain integrity is the
key factor in ensuring a long shelf life for fresh
products. AdaFresh has a specialist logistics de-
partment, which closely supervises supply chain
integrity from keeping strict harvesting schedules,
arrival of the logistics team at the moment pro-
duce is ready for collection, operating a controlled
refrigeration system, and managing transport pro-
cedures to the company’s logistics center located
near the airport.
This strategic location allows produce to be kept
in cold-store until it is loaded onto the plane and
throughout the logistics chain from landing at its
destination to reaching the customer.
AdaFresh’s subsidiaries in the Netherlands and
New York operate advanced logistics systems
in storage and distribution facilities that serve
markets in Europe and the US. Consequently,
AdaFresh’s end customers enjoy especially fresh
and quality produce just 72 hours after being har-
vested in Israel.
Expertise and Professionalism in Shipping
Procedures
AdaFresh’s shipping team includes logistics ex-
perts who adapt shipping conditions to customer
requirements while striving to optimize efficiency,
reduce waiting times and maintain ideal refrigera-
tion and storage conditions. The company’s daily
shipments are monitored and supervised from
the moment they are loaded for transportation to
the airport, through transfer to refrigerated con-
tainers in the ship’s hold and onto loading onto
the vehicles that transport them to their final des-
tination in Europe and the US. AdaFresh makes
careful and selective use of shipping methods via
air, sea and land to ensure the optimal balance
between speed and efficiency, and supply the
best shipments.
Research & Development
As part of its commitment to the development
of Israeli agriculture, AdaFresh works in close
cooperation with growers in the development of
innovative agriculture and encouraging markets
to consume new and interesting varieties. By this
vital aspect of support for agriculture, AdaFresh
assists Israeli growers in realizing the potential
contained in global markets.
Fresh and Varied Agricultural Produce
AdaFresh markets Israel’s best agricultural pro-
duce with a wide range of fresh herbs, various
types of peppers, and the finest quality toma-
toes. Among other things, AdaFresh markets Ba-
sil, Scallions, Chives, Rocolla, Mint, Rosemary,
Thyme, Oregano, Dill, Parsley, Coriander, Mar-
joram, Tarragon, edible flowers, sweet peppers,
pointed peppers, chili peppers and various types
of grapes and tomatoes.
Esta b l i s h e d
2005
L i n e o f B u s i n ess
Exporting fresh agricultural
produce to Europe
l e a d i n g e x ecu t i v es
Ayelet Lantzer VP Marketing
37 Meshek St., Kfar Truman
Tel: 972-3-9735001 ���
Fax: 972-3-9735003
Avi Kadan
CEO