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High-Tech & Technology -







he High-Tech Industry is one of the most

dynamic and evolving industries of the

local economy, and as such it generates

constant demand for workforce. The field’s intense

competition over the best talents, as well as the

companies’ desire to be perceived as attractive,

cause them to invent and create resources in the

pursuit of the desired work environment.

In order to review which companies succeed in

creating the most desirable work environments,

we published “The Best Tech Companies to Work

For” rating, as part of Dun’s 100 ratings.

Froman analysis of the surveyed data, it is certainly

clear that the leading companies in the industry

understand that the talents are the key to their suc-

cess and invest significant resources and thought

in order to attract the best employees in their field,

especially in an environment with such intense

competition over resources.

An in-depth analysis of the survey’s trends outlines

an interesting image of the industry in Israel:

An eco-system with both local and global


the Israeli high-tech industry includes both Israeli

companies that already proved their segment lead-

ership and are the cutting edge in their fields (of

which several are included in the ratings: Mellanox,

Check-Point and Teva); start-ups which require the

best employees who would help them grow and

thrive; and global giants who recognized the po-

tential of the “Start-Up Nation” and established

in it ever-growing R&D centers (of which several

are included in the ratings: Google, Facebook and

Apple). From the ratings’ data, one can see that

about two-third of the companies are Israeli (last

year the figure was about one-half), indicating the

relative attractiveness of the Israeli companies in

comparison with the global R&D centers, and their

ability to create work environments which provide

both professional challenges and rewarding set-

tings. In this context it should be pointed out that

working for a global company may be viewed as

an incubator for training employees to lead cross-

continental processes and to find their way around

complex organizations operating in a challenging

business environments. And indeed, many of

them raised a new generation of entrepreneurs

who leveraged their extensive acquired knowledge

to establish prospering companies. The desire for

entrepreneurship comes also from the companies

themselves, which wisely utilize the access to lo-

cal talents, that is provided by the R&D centers in

Israel, for the benefit of sponsoring technological

incubators, where they offer mentoring for entre-

preneurs (such as IBM’s incubator). The Innovation

Authority’s tech incubators program also enables

the participation of global companies, for exam-

ple Nielsen Holdings Plc, which is a partner in the

Nielsen Innovate incubator.

The industry’s depth

the rated companies belong to a broad range

of tech fields (Cyber, Internet, Pharmaceuticals,

Defense industries, e-Commerce, etc.), indicat-

ing the vast supply for the talents in the industry,

enabling them to be a part of leading companies

in a broad range of specialties. The ratings in-

clude both companies from more “traditional”

fields, which offer significant technological chal-

lenges today (such as the IAI and Rafael), as well

as companies from new and up-coming fields

that shaped their own way in the business (such

as Wix and SimilarWeb).

Acquiring a company’s reputation and

perceived attractiveness as a material part of

its branding

11 new companies entered the ratings this year.

This is a strong indicator of the importance of

being included in the ratings and the efforts in-

vested by the companies both for recruiting and

for retaining their talents. The high-tech industry

is constantly growing and experiencing employ-

ee shortage, since the supply is having a hard

time matching the demand. This gap increases

every year. Amongst the new companies in the

ratings are: Outbrain, Taboola, Nova, Panaya,

Floristem, Kenshoo and others.

The importance of

investing in your

employees over


The ratings present

an interesting image

in which more and

more companies

realize that in order

to be considered as

one of the leading companies in the field, they

must invest a lot of resources not only in the re-

cruiting process, but also in retaining them, with

a significant emphasis on a variety of aspects

such as: encouraging personal and professional

development, developing programs for the cul-

tivation of excelling employees, adjusting the

work environment to be supportive of combining

family and career, and more. This year it was

evident among the rated companies that the

perception of the high-tech industry as a “gold-

en cage” doesn’t help them in retaining their

employees, and that in order to be perceived

as attractive throughout the entire employment

cycle, they need to invest a lot of efforts to pro-

vide options for flexible employment (working

from home, switching to part-time jobs, etc.),

activities for employees’ children, events with

the participation of the families and a variety

of other tools which are meant to enable their

employees to have a satisfying lifestyle, while

being members of an organization that provides

them with long-term professional satisfaction

and challenge.

The Best High-Tech Companies to Work For

By Efrat Segev, Director of Business Development