DUN'S 100 2016/17 - High-Tech & Technology Sector

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Start-Up
High-Tech & Technology - DUN’S 100 | 2016/17 58
Start-Up
Inpris Ltd.
S ightless Touch Control is a groundbreak-
ing innovative auto technology, owned
by Inpris, that enables eyes-free touch
control for automotive infotainment systems,
making driving safer, without compromising
connectivity and efficiency. Inpris maintains an
extensive experience of the world of technology,
communication, and social entrepreneurship.
In 2014, Inpris was awarded “one of the 200
best apps in the world” in the category of inclu-
sion at the UN’s WSA award for a solution for the
visually impaired.
In 2016 the company was awarded in the annual
CAR-HMI summit in Berlin as the 3rd most user-
friendly HMI feature, following only Daimler AG
and Continental Automotive. Sightless Touch by
Inpris is protected by two approved U.S patents,
a PCT and few more patent pending in the U.S,
Korea, India and more.
Distracted Driving
After several years of decreasing number of ca-
sualties in car accidents in the US, 2015 was the
deadliest year, in the past seven years, with more
than 35,000 casualties, despite the increasing
infiltration of active safety technologies. Most
car accidents are related to distracted driving,
which is the act of driving while engaged in other
activities, such as texting, playing with the radio,
entering a GPS destination, etc.
New in-car touch-based multimedia systems are
causing, even more driver distractions, since you
can’t be looking at the screen and on the road at
the same time. Voice commands were also found
to fail in the mission of decreasing driver distrac-
tion due to their low reliability in the noisy driving
environment, and their high cognitive distraction
effect as was observed in an AAA research.
Distracted Driving Facts:
1. Taking your eyes off the road for just 2 seconds
increases accident risk by 24 times.
2. It takes an average of 30 seconds to complete
a simple voice command.
3. It takes the mind 27 seconds to regain full at-
tention after a voice command was performed.
Sightless Touch is the only touch-based technol-
ogy that enables true multitasking – e.g. chang-
ing a radio station while staying focused on the
road ahead.
Bringing the Future of In-Car HMI, Today
Sightless Touch is an innovative patented tech-
nology that not only frees the driver’s eyes from
looking at the screen, but it is ten times faster
and prevents the cognitive distractions that tra-
ditional systems cause. Its interface is designed
for the driving environment, with safety, speed,
and usability in mind, creating quick shortcuts for
the driver to execute their most common tasks in
a fraction of the time. This futuristic methodology
maps the human hand and follows the fingers
through algorithms assigning a different function
for each finger and its movements opening the
possibility for commands to operate a console
without looking at it.
The sightless interface in automobile touch-based
infotainment systems aim to decrease driver dis-
traction drastically, while increasing interactive
efficiency. Inpris also works in cooperation with
additional Israeli startups, such as RLive, which
provide access to thousands of national and in-
ternational internet radio stations.
How Sightless Touch Works
Instead of using visual concentration to guide
one finger to touch specific elements on a screen,
the driver places three fingers anywhere on the
screen, with the software automatically calibrat-
ing to their finger placement.
Next, they remove two fingers, with a new menu
materializing around the remaining finger.
All the driver needs to do now is to swipe in
the direction of one out of four options to se-
lect an action. Everything is fully customizable,
and when the driver enters the car, the system
wirelessly identifies them through their phone,
and changes the settings according to their pre-
set preferences. There is no limitation to the num-
ber of preference profiles to one car.
For increased security, instead of remembering
the information from the phone, the system acts
as an information conduit for the phone.
The user’s preferences and info are immediately
lost from the infotainment systemwhen they dis-
connect their wireless phone tether.
Sightless Touch commands and interactions will
not be interrupted or interfered with by ambient
noise, music, or people talking.
Market Potential and Estimations
With the major High-tech and telecom companies
jumping in, the global market of in-car infotain-
ment is growing exponentially from $14B in 2015
to an estimation of $24B in 2020. After five years
of development and an investment of around
$1,000,000, Sightless Touch is entering the mar-
ket to revolutionize the HMI experience, with the
goal of reaching 5-10% of the new cars within five
years plus a worldwide after-market distribution.
There are pilots with several car manufacturers
and Tier 1ns, and Inpris aims to make first OEM
deployments within 18 months. Plans for an au-
tonomous car version which will answer future
challenges have been done as well.
The first release of the system (S.T.C) will be avail-
able for purchase in the aftermarket stores in
Israel starting this winter.
Esta b l i s h e d
2011
L i n e o f B u s i ness
Human Machine Interaction Technology
JVP Media Quarter, 24 Hebron Rd.,
Jerusalem 9354212
Nissan Yaron
CEO & Co-Founder
Ben-Etzion Yaron
CTO & Co-Founder