DUN'S 100 2016/17 - High-Tech & Technology Sector

62 / 74

Start-Up
High-Tech & Technology - DUN’S 100 | 2016/17 62
Start-Up
YouAppi
Y ouAppi is a fully managed growth mar-
keting platform for premium mobile
brands, providing a single, stream-
lined point for mobile media buying. YouAppi’s
OneRun™ Platform combines the power of ma-
chine learning, YouAppi’s proprietary predictive
algorithms, and cohort technology to analyze
the mobile content consumption patterns of
over 1.5 billion users, converting data into prof-
itable users.
A Smarter way to Manage App User
Acquisition
YouAppi was founded in 2011 when user acqui-
sition for app marketers meant generating mas-
sive amounts of installs with no actual value.
Company founders, Moshe Vaknin, a mobile
marketing pioneer, and Ofer Garnett, believed
that there had to be a better way. One that would
be more efficient and generate app installs that
created true value; one that aligned with an app
developer’s business goals. Based on this belief,
YouAppi was founded.
YouAppi’s user acquisitionmethodology is based
on post-install event optimization, where pro-
spective app users are targeted based on the
unique post-install key performance indicators
(KPIs) determined by the app marketer. Post-in-
stall events include a wide array of actions, such
as levels played, social shares, articles read, time
spent in an app, or items purchased/saved in a
shopping app. Once an app marketer identifies
the post-install event that correlates to the high-
est lifetime value, YouAppi’s OneRun leverages
its technology stack to optimize user acquisition
campaigns against the target KPI. Thereby, em-
powering appmarketers to buy efficiently at scale
while maximizing value.
OneRun: Innovation through Technology
YouAppi’s OneRun Platform, the Industry’s first
Growth Marketing Platform for premium mobile
brands, combines the power of Artificial Intel-
ligence / Machine Learning technology with the
company’s proprietary predictive and match-
ing algorithms to analyze the mobile content
consumption patterns of over 1.5B users, guar-
anteeing marketers true return on ad spend
(ROAS).
Leveraging four years of historical data, YouA-
ppi’s matching algorithm is able to match the
right ad to the right user based on analysis of the
advertiser’s app DNA and targeted user cohorts.
The app’s DNA is determined by key characteris-
tic, including category, sub-category, keywords,
target regions, etc. While user cohorts are de-
termined by the digital behavior of users most
likely to be interested in the application, includ-
ing post-install events. With these parameters,
the matching algorithm derived from YouAppi’s
machine learning capabilities delivers the right
users, qualified before the install, to premium
advertisers.
The OneRun Platform is a full-cycle user acqui-
sition solution, optimizing the complete user
journey from awareness to purchase. With most
users abandoning apps on the day they were
downloaded, YouAppi’s OneRun Platform offers
app re-engagement which exceeds the industry’s
standard app re-engagement rates.
WithOneRun analyzing over 250 terabytes of data
every day, YouAppi’s Media Management Team
taps into the power of the platform to understand
each app’s KPIs. Providing continuous optimiza-
tion of campaigns and ensuring that clients pay
the right price for the right conversion.
To date, YouAppi has run more than 15,000
campaigns for 450 leading advertisers, includ-
ing Uber, The New York Times, EA, Pandora, Orb-
itz, Weather, King, Apus, Alibaba, Viber, Yandex
and Pivmo via 100 billion monthly impressions
served around the world since 2011.
Publisher Partners
YouAppi partnerswith over 150,000 publishers in
over 200 countries and dependencies to deliver
effective app recommendations which generate
strong revenue streams for publishers. Since
YouAppi is a trusted partner of global brands that
allocate higher spend for quality users, YouAppi
has the capacity to provide lucrative payouts
and high fill rates to publishers. Furthermore,
YouAppi’s advancematching algorithms provide
a publisher’s users with desired app recommen-
dations, preserving the app experience.
Advertisers / Apps
Over 3500 apps, including some of the most
popular ones on your phone right now, rely on
YouAppi to deliver the app users who’ll gener-
ate the highest lifetime value. By analyzing the
post-install events of each app’s high value
users, YouAppi’s OneRun Platform evaluates
65 real-time data parameters – including user
behavior, demographics, location, and more.
The company’s Artificial Intelligence / Machine
Learning technology with proprietary predictive
and matching algorithms is able to find the right
users at the right price.
YouAppi cares deeply about its advertisers and
leverages industry-leading fraud prevention
technology to ensure a valid and positive ROAS
for every campaign. Safeguarding advertiser’s
campaigns and preventing them from wasting
budgets on fake users.
A Global Footprint
With a team of over 100 across the world, YouA-
ppi provides localized support and services in
every major country and time zone. YouAppi is
headquartered in San Francisco, while its R&D
is based in Israel, with additional offices/repre-
sentatives in New York, Los Angeles, Germany,
United Kingdom, China, Japan, Korea, India, In-
donesia and Russia, with more opening in the
coming months.
Esta b l i s h e d
2011
L i n e o f B u s i n ess
Mobile Advertising
l e a di n g e x ecu t i v es
Leo Giel CRO
David Seligman CFO
Chantelle S. White COO
Jennifer Shambroom CMO
Moti Meir EVP R&D
Eyal Hilzenrat VP Products & Partnerships
Julie Ben-Nun VP Media & Management
San Francisco
2 Embarcadero Center Suite 2310,
San Francisco CA 94111
Tel: +1 (415) 989-2900
Israel
3 HaTidhar St., Beit Millennium building,
Ra’anana
Ofer Garnett
CTO & Co-Founder
Moshe Vaknin
CEO & Co-Founder