DUN'S 100 - 2016

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Construction & Real Estate
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2016 | DUN’S 100 DUN’S 100 | 2016
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89 Construction, Development & Infrastructure
RANK
Afridar
Elezra Group’s Afridar Co. is directly engaged
through its subsidiaries in initiating, plan-
ning, developing, building, implementing,
marketing and selling housing units, offices and
commercial spaces. Afridar has earned a reputation
as a leading construction company that has gained
decades of experience, while adhering to the high-
est standards of planning and construction, until
delivering the building to the customer. Over the
years, the company has built thousands of homes.
It specializes in residential construction, commer-
cial centers and offices. Afridar is financially strong
and cooperates closely with Israel’s banks. The
company’s financial sources allow it to invest in
real estate and lead urban development in Israel.
Sales of the company and its holdings in subsidiar-
ies totaled about NIS 195 million in 2013.
History
Elezra Group’s Afridar Co. was founded in 1950
by Zionist immigrants from South Africa, in order
to build the city Ashkelon. Several years later the
company was nationalized and engaged primar-
ily in developing Ashkelon. Afridar bought land
reserves in the city during the 1950’s-1970’s and
built the Afridar and Barnea neighborhoods, which
continued to develop over the years. In 2001, the
company was privatized and acquired by the Elezra
Group. Since then it has built thousands of homes
and commercial spaces countrywide.
Vision
Afridar focuses on residential real estate activi-
ties nationwide. The company currently focuses
on locating residential projects in urban renewal
areas with growth potential and existing urban
infrastructures to serve customers when they en-
ter their new homes. Afridar was one of the first
companies to implement urban renewal projects
in clear and build programs and plans leading the
field in the coming years.
Main Projects as of 21.2.2016
• Shirat Moshe, Ashkelon – Exclusive residential
seafront area including two towers, 134 quality
4 and 5 room apartments, penthouses, garden
apartments, with advanced, latest designs and
rich specifications. All apartments overlook the
sea. The first building will be occupied in February
and construction is commencing on the second.
• Afridar Residence – A unique 11-floor building
in Holon with 41 4, 5, and 6 room apartments, 52
units with 18-sq.m. balconies, garden apartments,
mini-penthouses and large spacious penthouses.
The project was built on private land at the corner
of Golda Meir and Motta Gur Streets on the exclu-
sive 300 het plot, which has abundant community
services, developed commercial centers, Meditech,
sports and education centers, nearby leisure facili-
ties and easy access to main highways.
• Afridar Tower – Another Holon building with
14 floors and 52 4, 5, 6 rooms apartments with
18-sq.m. balconies, garden apartments, mini-
penthouses and large, spacious penthouses. The
project is being built onMenachemBeginSt. in the
exclusive Het 300 area.
• Afridar KOI – An exclusive project in Herzliya
planned by architect Giora Rotman with 7-terraced
floors, 58 4, 5 room garden apartments and pent-
houses with gardens and attractive balconies. The
project is being built on private land southeast
of the Nathan Alterman and Uriel Ofek junction
(Hamishtalot Road). Close to the project are many
developed community services, sports and edu-
cation centers, and leisure facilities such as the
Sportech, performing arts center, country club,
Seven Stars Mall and more.
• Clear and Build, Neve Sharet, Kidmat Tzahala,
Tel Aviv – In partnership with Afgad, includes 334
housing units in 2 towers and 4 extra 10-floor build-
ings. The project is being built to the highest quality
standards like leading North Tel Aviv projects.
• Ehad Ha’am Towers, Hadera – This project in-
cludes 198 residential units divided between 3
towers, located in the center of the city and ris-
ing up to 22 stories high over a shopping cen-
ter that includes 1,800 sq.m. and underground
basements.
• Mishkanot Hamusika – An original and exclusive
residential project in RoshHa’Ayinwith 400 impres-
sive well-designed 4, 5 room apartments, garden
apartments and penthouses with advanced de-
signs, rich specifications and high-level finishing.
Afridar is also building 3,500-sq.m. commercial
space and the area includes developed community
services, shopping centers, accessible green areas
and access to Road 6 and Israel Railways.
The Group’s Companies
• Albar – Leading vehicle sector company in op-
erational leasing, and vehicle fleet management for
companies and businesses, leasing to individuals,
vehicle sales, trade-in, vehicle financing and rent-
als. Founded in 1994, Albar serves successfully by
applying the highest standards in its field, tens of
thousands of satisfied customers – individuals and
businesses. Customer service is the company’s top
priority with 22 vehicle sales branches, 12 leasing
service branches, and 14 vehicle rental branches
throughout Israel.
• Hachshara Insurance – One of the oldest insur-
ance companies in Israel, the company has been
operating since 1972. Hachsharaworks in twomain
areas: elementary insurance and life and long-term
savings insurance. Elezra Group acquired the
company in 2006. After the change of ownership,
Hachshara underwent an internal restructuring:
a business and strategic vision was formulated,
the level of operations upgraded, geographical
deployment expanded, and the mix of business
broadened. Hachshara currently provides a broad
spectrumand range of insurance solutions. Afridar
holdsabout34.67%ofHachsharaInsuranceshares.
Community Contribution
Elezra Group strengthens connections to the com-
munity and provides assistance through the Elezra
Fund, which offers scholarships to the needy, and
encourages integration into academia through so-
cial activism funds and scholarships to academic
institutions. The fund contributes to the community
on welfare, education and culture and has made
major donations to Ashkelon’s Barzilai Hospital.
Commercial Center Afridar Ashkelon
P.O.B. 5005, 7815001
Tel: 972-8-6701800
Fax: 972-8-6735853
Esta b l i s h e d
1950
L i n e o f B u s i n ess
Entrepreneurship, Planning,
Development, Foundation, Execution,
Sales and Marketing of Residential Units,
Offices and Commercial Areas
Albert Alkobi
CEO *
Sharon Elezra Harari
Deupty CEO
Eli Elezra
Chairman
* See Top Executives Profiles - Page 582