DUN'S 100 - 2016

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Holding & Investment
Companies
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2016 | DUN’S 100 DUN’S 100 | 2016
DUN’S 100 | 2016 2016 | DUN’S 100
6 Holding, Management & Investment Companies by Equity
RANK
AFI GROUP Africa Israel Investments Ltd.
A FI Group, controlled by Chairman Lev
Leviev and managed by CEO Avraham
Novogrocki (Novo), is an international
holding and investment group. Its global opera-
tions cover the areas of the real estate, construc-
tion and infrastructure, hotels, industry and home
design. AFI Group was founded in 1934 by Jew-
ish entrepreneurs from South Africa with the
purpose of supporting the development of the
Jewish settlement in the land of Israel. In 1973
it became a public company listed on TASE. Cur-
rently the group includes several public com-
panies listed on the Tel Aviv and London stock
exchanges and is one of the largest holdings
and real estate companies in Israel.
Strategy
AFI Group’s core activities focus on real estate,
construction and infrastructure, hotels, industry
and home design, through several subsidiaries.
As part of its business strategy the company fo-
cuses on entrepreneurship, development and
project implementation in the Eastern Europe,
Russia, the USA, South-East Asia and Israel
alongside income generating asset realization,
as well as financing and credit operations within
the entire group.
The group’s business policy is based on invest-
ment planning, identification of business oppor-
tunities, risk management and comprehensive
supervision over all of the group’s activities, both
in Israel and overseas.
The realization AFI Group’s economic strength to
generate future growth both in Israel and abroad
and long term stable revenues is reflected in le-
veraging the group’s capital and management
capabilities and creating synergies and business
cooperation between its subsidiaries.
Real Estate
AFI Development, founded in 2001, is a subsid-
iary of the group that operates in Russia. The com-
pany is listed on the London Stock Exchange.
AFI Development coordinates the group opera-
tions in the CISand is one of the largest real estate
developers in the country, concentrating on entre-
preneurship and development of large residential
projects, offices, malls and hotels inMoscow and
other major Russian cities.
The company owns and develops several of the
largest projects in Moscow, among which are
AFI Mall City shopping mall, the Ozerkovskaya
complex (which combines luxury residence, of-
fices and a hotel) and Odinburg project, which
includes 9,000 units. In addition, the company
owns large land reserves, which were acquired
using equity capital in prime Moscow locations
for future development.
AFI Europe , founded in 1998, is a subsidiary of
the group that coordinates its activity in Europe.
The company owns malls, residential and office
projects under development and existing assets
in Romania, the Czech Republic, Poland, Ger-
many, Serbia, Bulgaria, Hungary and Latvia. The
company owns a large land reserve, on which it
initiates, develops and upgrades new projects ac-
quired with equity capital. Among the company’s
most significant assets are AFI Park Complex in
Bucharest, Romania, which includes five office
buildings, Romania’s largest mall - Cotroceni Mall,
Ploiesti Mall in the city of Ploiesti, theAirport City
project in Belgrade among others. Moreover, the
company has many office and residential build-
ings in the Czech Republic, Serbia and Poland.
In Israel the group owns andmanages thousands
of square meters of profit-generating assets
through its subsidiary Africa Israel Properties,
including shopping centers, science parks, in-
dustrial parks and office buildings. Africa Israel
Properties has been listed on TASE since 2004.
Development, Construction and Infrastructure
Danya Cebus is the construction and infrastructure
armof Africa Israel. The company is renowned as
one of the leading development companies in
Israel. Danya Cebusspecializes in construction of
residential projects, highways and bridges, rail-
way infrastructures, malls, offices and commercial
spaces valued at billions of NIS. The company is
active in the residential sector in Israel, Romania,
Thailand and the US;, and commercial sector in
Africa.
Africa Israel Residences developed unique resi-
dential neighborhoods which include shopping
centers, schools, green areas and sports and
cultural facilities under the exclusive Savionim
brand.
The company develops numerous projects,
among which are thousands of residential units
and it is ranked as the largest, best andmost reli-
able residential development company in Israel.
The company shares have been traded on TASE
since 2006.
BOT & PFI Projects – the group maintains hold-
ings in Derech Eretz Corporation, which operates
Highway 6 (the Cross-Israel Highway), Israel’s first
BOT project. The company is active in further BOT
and PFI projects through its subsidiary Africa Is-
rael Properties Ltd. These operations include a
government office building in Tel Aviv, Habarzel
Parking Lot in Tel Aviv and theMinistry of Justice
in Jerusalem.
Industries
is an active player in the various industry fields
in Israel, operating in two main sectors through
its subsidiary Africa Israel Industries:
The Steel Sector – processing and marketing of
steel, metal and iron construction products by
holding 100% of Packer Steel Industries and
Packer Construction Iron.
The Home Design Sector – the company owns
100% of Negev Group, active in manufacturing,
imports, marketing and sales of construction and
home design finishing products/ The company
owns Negev Ceramics, Via Arkadia and Super
Ceramic brands, among others.
Africa Industries shares have been traded on
TASE since 1981.
Tourism and Leisure
Africa Israel Hotel Chain holds the operation and
management franchise for Crown Plaza andHoli-
day Inn hotels in Israel. The company manages
and operates 1,910 rooms in 10 hotels nation-
wide. Recently the company signed with Azrieli
Group a contract to construct a business hotel
at Sarona Azrieli Center, which will comprise of
60 rooms.
Esta b l i s h e d
1934
L i n e o f B u s i n ess
Holding Company
l e a d i n g e x ecu t i v es
Nadav Grinshpon Vice Chairman *
Menashe Sagiv CFO
Eran Pudem Corporate Secretary
Marc Groysman CEO AFI Development
Avi Barzilay Deputy CEO Africa Israel
Properties & CEO AFI Europe *
Ronen Ginzburg CEO Danya Cebus *
Oren Hod CEO Africa Israel Residences *
Tatiana Poberei CEO Africa Israel Hotels
Yaki Vadmani CEO Africa Israel Industries
4 Hahoresh Rd., Yehud 5647003
Tel: 972-3-5393699
Fax: 972-3-5393713
Avraham Novogrocki
CEO *
Lev Leviev
Chairman *
* See Top Executives Profiles - Page 582