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Mediterranean Sea water in Atlit. It has become
an integral part of the fabric of life in the towns of
Atlit and Eilat, providing employment and contrib-
uting to the community.
Salt of the Earth’s sustainability approach is in-
separable from the company’s overarching philos-
ophy. Since 2012, it has been participating in the
Global Reporting Initiative (GRI), publishing annual
sustainability reports. In 2013, Salt of the Earth
was the first Israeli company to submit its report in
compliance with the new GRI G4 standards.
The Ted Arison Family Foundation
A privately owned foundation, the philanthropic
arm of the Arison Group. It was established in
Miami in 1981 by Ted and Shari Arison, and
launched activities in Israel in 1993 headed by
Shari Arison. Today Jason Arison serves as the
foundation’s Chairman, which operates accord-
ing to business standards to advance strategic
philanthropy and innovative social investments
in education, culture, art and sports, children
and youth, disadvantaged populations, disabili-
ties and special needs, and health in Israel. The
foundation continues the Arison family legacy of
giving, through its annual grant making process
and the vision ventures it creates and runs.
The foundation views giving as a privilege and a
great responsibility, and is committed to sharing
the gift of giving while being mindful to the needs
of the community. Its worldview is rooted in three
JewishValues Charity, Chesed (acts of loving kind-
ness), and Tikun Olam (Hebrew phrase for repair
of the world).
The Ted Arison Family Foundation organiza-
tions and vision ventures
Matan – Investing in the Community
Established by Shari Arison in 1998, to promote
the value of giving and enhance the business
sector’s responsibility toward the communities
in which it operates. Based on UnitedWay, Matan
connects between businesses and communities,
to provide responses to social needs. It encour-
ages business to be involved in the Israeli com-
munity, and application of managerial standards
by NGOs.
Essence of Life
Founded by Shari Arison in 2001, to raise aware-
ness and offer tools for attaining inner peace,
which can bring peace to the world at large. It
provides tools in a broad and holistic approach,
which also includes Internet radio broadcasts and
experiential visits at its visitor’s center, Mahuti
(Hebrew for My Essence). Activities are tailored to
suit different audiences, including corporations,
for the public and private sectors.
Ruach Tova (Good Spirit)
Adopted by the foundation in 2003, Ruach Tova
(Hebrew for Good Spirit) serves as coordinators
and promoters of volunteering in Israel. It connects
between individuals who want to volunteer and
those in the Israeli community who seek volun-
teers. Ruch Tova also runs Shari Arison’s initia-
tive Good Deeds Day, in Israel and internationally.
Good Deeds Day, promotes doing good throughout
the year.
Good Deeds Day
Initiated by Shari Arison in 2007, Good Deeds
Day is a global annual tradition of doing good,
where hundreds of thousands across the world
do a good deed for the benefit of others, accord-
ing to their heart’s desire and skill. Good Deeds
Day is celebrated worldwide every March, and is
run by Ruach Tova as its annual flagship project.
Encouraging doing good throughout the year.
NASDAQ partneredwith Good Deeds Day in 2014,
2015, and 2016, honoring the day at The Nasdaq
Stock Market Opening and Closing ceremonies ,
advancing positive and values-based activities in
businesses and society. In 2015, the Pope hon-
ored the day in his weekly sermon.
On Good Deeds Day 2016, more than 1.3 million
people participated in Israel alone, with hundreds
of thousands inmore than 70 countries across the
globe. Participation reached an all high in Israel,
with almost all of the local authorities, hundreds
of schools, academic institutions, youth groups,
soldiers and students, andmore than 1,500 busi-
nesses taking part in over 14,000 dedicated proj-
ects country-wide. Millions of people took part in
Good Deeds Day across the globe.
All One
Founded by Shari Arison in 2007, to generate
global discussions about a new reality where our
interconnectedness and mutual responsibility is
realized. Through lectures from renowned experts,
All One encourages unity and raises awareness
that, everywhere on the face of the earth, we are
one.
Goodnet
Initiated by Shari Arison in 2011,
Goodnet.orgis a
gateway to activating people’s goodness. Goodnet
showcases personal, communal, and eco-planet
information on the net, and includes a compre-
hensive listings guide of apps and services for
volunteering, charity, causes, social action, well-
ness, the environment, and more. It offers users
a direct path to finding inspirational opportuni-
ties for doing good, everyday, anywhere. Since
its establishment, the platform serves millions of
people across the globe.
Artport
Initiated by Jason Arison in 2012, as the new art
arena in Israel. It is the flagship project of The Cen-
ter for Young Art, and serves as a creative, open,
and free haven for emerging artist. Offering an
enriching professional program, studio space and
financial support, Artport Tel-Aviv is community-
oriented, encouraging collaboration with the pub-
lic and social involvement.
Holding & Investment
Companies
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