DUN'S 100 - 2016

Service & Trade

2016

DUN’S

100

DUN’S

100

2016

DUN’S

100

2016

DUN’S

100

Electrical Appliance Import &

Marketing

Trade Companies

RANK

Electra Consumer Products (1970) Ltd.

lectra Consumer Products (“The Compa-

ny” and/or “Electra”) is part of Elco Ltd.

group, a public company that is traded

on the Tel Aviv stock exchange, owned by Mr.

Gershon Salkind.

Electra is the largest leading group in Israel,

with over 70 years of activities pertaining to air

conditioners, as well as longstanding activities

in electric home appliances and home improve-

ment products and auto-motive maintenance.

The company operates in Israel, Europe and

Africa.

With an annual turnover of NIS 2.7 billion

(2015), 90 branches nationwide located upon

90 thousand sqm. sales areas and about 2,650

employees, Electra is the largest group in its

field in the local market.

Our vision

At Electra, we believe that innovation and tech-

nology are tools intended to enable anyone to

enjoy a high quality of life at home. We believe

that should we render technology accessible

to everyone and enhance the shopping experi-

ence, maintenance and service, we would be

able to assist everyone to fulfill their personal

needs and make life more enjoyable.

Our role

To improve the quality of life at home and en-

hance the experience through innovation, ser-

vice and placing the customer at the center.

Our values

• The customer at the center

• An eagerness to lead

• Innovation

• Excellence

• Integrity

Fields of activity

•

Air conditioning and climate

- Electra has been

leading the air conditioning field in Israel for

over 70 years with approximately 43% of the

market share. It owns the largest air condition-

ing producing factory and has international ac-

tivity that includes export to Europe.

Electra produces and exports heat pumps and

mini central systems, imports and markets “Dai-

kin”, the world’s leading company for air condi-

tioning and climate solutions, and accompanies

leading construction companies pertaining to

vast activities vis-à-vis local municipal institu-

tions, government ministries and the IDF.

The company leads with technological innova-

tion, maintains international standards and a

wide array of products and provides after sale

services to 1.4 million customers. In 2016 Elec-

tra won first place in a service competition by

the Israeli management center in the service

category as a strategic partner, for the “Electra-

Pro professional service for pros”.

•

Retail chain stores -

Electric Retail Division

operates through “Mahsanei Hashmal” and

“Shekem Electric”, who own approximately

20% of the electricity market in Israel and are

located in accessible locations in city centers

and outside cities.

Mahsanei Hashmal is Israel’s largest lead-

ing electric home appliances retailer. With 37

branches nationwide, it implements a “pay and

go” policy and has great reputation as the most

affordable chain store. At the end of 2015 Mah-

sanei Hashmal launched an electronic trade site

that enables its clients to purchase products

and receive them at home or collect them at a

nearby branch. This is performed automatically,

in a fast transparent manner.

Shekem Electric is a leading longstanding highly

reputable chain store. It has 23 branches na-

tionwide. Shekem Electric offers its clients the

newest models of a wide variety of brands. A

professional specialized experienced team

guides the customers as they enter the store

and until they purchase the product, in order

to provide a pleasant shopping experience and

the best most professional service.

•

Home appliances –

The trade and brand de-

partment: engaged in importing, marketing,

sales and distribution of Israeli and interna-

tional leading brands, including a wide array

of OEM products under the Electra brand, in

cooperation with the best manufacturers in the

world. Electra has over 30 years of experience

in the home appliances market, with the biggest

market shares in super premium brands.

The company maintains great reputation regard-

ing launching and enhancing leading brands, as

well as successful longstanding work experience

with leading worldwide brands – Sauter, Miele,

Liebherr, Whirpool, Philips, Hitachi, Dafni and

Sony Mobile.

•

ACE, AUTODEPOT, Dovale

Ace chain store joins home maintenance and

improvement solutions under one roof. With 20

years of experience in the retail market, a proven

model for operating a store within a store. There

are 28 branches nationwide upon 53 thousand

sqm. of selling areas.

Autodepot is the only chain store in Israel that

specializes in the vehicles field.

The chain store has several product and service

categories such as tires, batteries, oil and ad-

ditives, safety products, electronics and instal-

lation services,

The combination between an excellent standard

of products, leading Israeli and international

brands, uncompromising professionalism, tech-

nological leadership, credibility and an uncom-

promising level of service, strengthen Electra’s

status as a leading company in the market.

l e a d i n g e x ecu t i v es

Yagil White

CEO Electra Air-Con. and Climate Div.

Ronen Shchory

VP Supply Chain & Operations

Yoram Badash

Co-CEO Electricity Retail Division

Shmuel Mendzitsky

Co-CEO Electricity Retail Div.

Izik Uzana

CEO ACE & AutoDepot

Kobi Eisner

CEO Trade and Brands Division

Tali Keidar

VP Marketing and Business Development

Ygal Groiser

CEO Electra Air Conditioning Industries

Tal Beiht-Alhami

VP Service

Shosh Raban

VP Human Resources

Zeev Kalimi

CEO *

Doron Sela

Deputy ceo *

Daniel Salkind

Chairman of the Board

of Directors *

Air – Con

and Climate

Electrical

Retail Chains

Trade

Brands

Zeev Kalimi CEO

Finance

Marketing

Supply Chain

Human Resources

DIY