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Service & Trade

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2016

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2015

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2016

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Electrical Appliance Import &

Marketing

5

65

Trade Companies

RANK

H.Y. Group

T

he H.Y. Group is one of Israel’s leading

groups in the import and marketing of

electrical appliances, electronics, LED

lighting and communication products to the B2C

and B2B sectors. The Group operates through

many companies, such as H.Y. Electronics and

Components Ltd., H.Y. Service and Logistics Ltd.,

H.Y. Components Ltd., Electrodan Trade Ltd., Sino-

dan Ltd., Best Mobile Ltd., H.Y. Smart Solutions

Ltd. andShalter Appliances Outlet Ltd. Among the

many brands that H.Y. Group markets in the fields

of electronics and electricity are LG, ARISTON,

Bellers, Hisense, Gorenje, ASKO, SanDisk, Sea-

gate and more. The company has more than 400

employees, and its offices are located in Kfar Saba,

with its logistics center located in Airport City.

Marketing Electrical and Electronic Products

The H.Y. Group’s vision is to lead the Israeli market

with solutions in electronics and advanced com-

munications for private and business customers

alike and to continue to represent the world’s lead-

ing brandswhile adhering to the highest standards

of professionalism, quality and service, without

compromise.

The Group imports, markets, distributes and pro-

vides services for leading brands, such as:

• LG–

The H.Y. Group is the official Israeli importer

of LG Electronics in screens, audio-video systems

(AV), digital and professional screens, as well as

computer accessories.

• SanDisk –

The flash technology storage manu-

facturer – disk-on-key, memory cards for cameras

and mobile devices, MP3 / MP4 music players,

SSD drives and embedded storage components.

• Ariston –

An Italian brand andmarket leader for

the production andmarketing of well styled, user-

friendly and efficient household appliances that

place this brand at the forefront of innovation.

• Bellers –

An Israeli brand for household electri-

cal products for more than 50 years since it was es-

tablished. Among Bellers-brand products: washing

machines and dryers, dishwashers, ovens, stoves,

refrigerators, and freezers.

• Hisense –

A giant Chinese company that manu-

factures household appliances, freezers, refrigera-

tors, and tablets.

• Gorenje –

Europe’s leading luxury brand for

household electrical appliances, and has for over

60 years been representing products incorporating

unique and advanced technology alongside excep-

tional and meticulous design by some of the best

top international designers, including Swarovski,

Ora-ito, Karim Rashid, Phillippe Starck, etc.

• ASKO –

Swedish luxury brand, with 60 years of

experience, with award-winning designs combined

with advanced technology and smart solutions.

• Seagate –

Aworldwide storage solutions leader

of information andmagnetic hard drives. Seagate

manufactures a range of portable drives to end

users and internal drives to industrial consumers,

including SSD and HDD drives with a variety of

storage capacities.

• HGST –

Amanufacturer of a wide range of mag-

netic hard disks, SSD’s as well as other storage

solutions. HGST is the world’s leader in the “en-

terprise” sector.

Service and Support by the H.Y. Group

The H.Y. Group perceives warranty support and

excellent service as supreme values. Through H.Y.

Service and Logistics Ltd., the Group operates

an extensive service network for the products it

markets.

The service network includes dozens of qualified

technicians, amain repair laboratory at theGroup’s

logistics center at Airport City, andmany collection

points across the country operating under service

agreements with the company. Additionally, the

company operates a Customer Service Telephone

Center, which is open six days a week. H.Y. Service

and Logistics provides maintenance and repair

services to external entities.

Electronic Components

H.Y. Components Ltd. operates in the Israeli indus-

trial and high-techmarket, and supplies organiza-

tions and companies as the representative of a

variety of leading labels such as: SanDisk OEM,

Hynix, Seiko, Seagate HGST (Hitachi Global Stor-

age Transcend), NDK, Nanya, ATP, SMARTmodular,

SMART HRS APC and more.

In addition, H.Y. Components offers customers

electronic components of three families - active,

passive and electro-mechanical – manufactured

by all of the world’s manufacturers.

The company also offers optimal solutions for

pricing and the quick supply of obsolete items, to

all manufacturers of electronic components.

Retailing in the Cellular Field - Best Mobile

Best-Mobile is the largest private cellular and gad-

gets chain in Israel. Best-Mobile (2011) now has

38 stores nationwide and will open seven more

by the end of 2016. The stores are located in Is-

rael’s leading malls and shopping centers. Best

Mobile is Israel’s only chain store that specializes

in cellular and related products. Its stores offer a

variety of more than 120 cell phones, 5,000 ac-

cessories, and advanced gadgets. The chain has

150 employees.

Lighting Solutions

H. Y. Smart Solutions (2013) provides consumers

with advanced lighting solutions that contribute

to energy and electricity savings. The company

provides a comprehensive and complete response

for various projects in the LED lighting field and

offers its customers a total solution that integrates

project planning and energy efficiency, up to inte-

gration, installation, maintenance and service in

the areas of outdoor lighting, street lighting, and

interior lighting. H.Y. Smart Solutions represents

the world’s leading brands such as LG, Luxtronik,

VIZULO, GRECHI, CGD, Glitter andmore. Its services

provide a comprehensive solution in lighting for

customers from the business, private and public

sectors.

Retailing in the Appliances Field – Shalter

The Shalter Appliances Outlet Chain (2013) sells

electrical appliances manufactured by leading

brands directly to the consumer, which were pre-

viously on display or are from surplus inventory.

Appliances previously on display or that had their

packaging opened and have become surplus im-

ports or are refurbished, carry the full responsibil-

ity of the authorized importer. Sales are made on

“pay and take” basis. The chain offers consumers

appliancesmanufactured by leading brands at low

prices that are notably lower than market prices.

14 Hata’as St., P.O.B. 2252,

Kfar Saba 4442514

Tel:

972-9-7631515

Fax:

972-9-7671053

info@hye.co.il www.hye.co.il

Esta b l i s h e d

1985

L i n e o f b u s i n ess

Import and marketing of electronic products and

household appliances; import and marketing of

communication devices and accessories; import

and marketing of computer products, electronic

components and storage solutions for the

industrial and high-tech markets

L E A D I N G E X ECU T I V ES

Yossi Sarudi

Owner and Chairman

of the Board

Yariv Ben Nissan

CFO

Moshe Daniel

CEO, H.Y. Electronics

and Components, Electrotrodan Trade,

Sinodan

Itzik Chen

CEO H.Y. Service and

Logistics

Ron Lavie

CEO, H.Y. Components

Ami Zim

CEO Best Mobile

Amir shechterman

CEO H.Y.

Smart Solutions

Ran Assif

CEO Shalter Appliances

Outlet

Yossi Sarudi

Owner & Chairman of

the Board