DUN'S 100 2016/17 - High-Tech & Technology Sector

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High-Tech & Technology
2016/17 | High-Tech & Technology - DUN’S 100 49
High-Tech & Technology
Cydersoft
CydersoftTM offers a comprehensive set of
mobile video advertising technologies
and services that optimize publisher
yield and advertiser brand value. Managing over
5 billion requests daily, the VideMobTM platform
delivers highly targeted, HD quality, full-screen,
HTML5 VPAID and VAST video ads, served instan-
taneously, while maximizing publisher yield.
VideMob analyzes 100%of ad traffic using unique
algorithms to identify and automatically block
fraud in real-time, ensuring that ads are served
only to their target audience. The comprehensive
solution monitors each step of the full workflow,
from request to impression, identifying any ab-
normal user behavior. These built-in capabilities
significantly enhance brand safety and ensure
maximum viewability. For publishers, VideMob
optimizes revenue through programmatic decision-
making workflow based on machine learning and
big data insights.
Cydersoft is a privately held company, founded in
2014 by an experienced international manage-
ment team with years of mobile video advertising
offer comprehensive support tomake
sure that every action you take runs smoothly, from
integration to timely payments.
More Ad Revenue
VideMob optimizes publisher yield usingmachine
learning technology, with full transparency and
control of media assets.
Higher Fill Rates
Better targeting using real-time data combined
with proprietarymatching algorithms ensures high
fill rates, leading to higher revenues.
Programmatic Yield Optimization
Using machine learning processes, the platform
analyzes multiple parameters such as fill rates,
conversion rates, prices, response time and other
parameters that impact yield. Based on these real-
time measurements, VideMob selects the best
demand partner for each request. In addition,
the innovative ad delivery solution significantly
increases process efficiency by reducing duplicate
requests frommultipleSSPs and through advanced
RTB decision-making support.
Easy to implement. Easy to use.
Quickly and easily integrate theVideMob all-in-one
SDKs and players into any mobile browser-based
property or Android and iOS app with no need for
ad layout adjustment. Easy-to-use management
tools and dashboards provide real-time data, an-
alytics, testing capabilities and detailed reports
including video-centric brand metrics that enable
actionable insights.
More Ad Value
The VideMob mobile video ad platform goes be-
yond your expectations. Advertisers can expect
more ad value through real-time fraud prevention,
invalid traffic detection, superior viewability and
enhanced brand safety, that only innovative Vide-
Mob technology can deliver.
Enhanced Traffic Quality
VideMob monitors 100% of traffic, applying real-
time decisionmaking and anti-fraud algorithms in
under 10ms. Ads are dynamically targeted bymulti-
dimensional parameters such as content, context,
geolocation, audience, demographics, behavior
and category. Even in end-user environments such
as apps that do not have cookie support, VideMob
provides partnerswith innovative tools to identify,
track and target unique users.
Real-time Fraud Prevention
Beyondbasic compliancewith IAB fraud standards,
VideMob actually identifies and blocks fraud in
real-time. In addition to basic features, such as
mismatched request/impression IP addresses and
black/white lists, VideMob monitors each step of
the full workflow– from request to impression – in
real-time, to detect abnormal user behavior and
measure dynamic events, including time between
requests and duplicate impressions per request.
Brand Safety
100% transparency, algorithm-driven delivery
and configurable matching controls ensure that
ads run in the most appropriate environments for
optimized brand safety and exposure.
Higher Viewability
Real-time analysis of devices and dynamic con-
ditions ensures that video ads are delivered and
counted for impressions only if they are actually
seen as intended – with 100% viewability. Vide-
Mob also includes a variety of video players for mo-
bile and desktop and flexible integration options to
support all standards including VAST and HTML5
VPAID enabling delivery in-stream, out-streamand
custom ad types.
Alfa Share: Share Videos - Get Revenues
VideMob Share is an iOS/Android app that lets
anyone generate revenue by sharing their videos.
Based on the same powerful mobile video tools
in the VideMob platform, VideMob Share makes
it possible for anyone with a substantial following
in social networks tomonetize their video content
by sharing it with their followers on any mobile
platform. It’s as easy as dropping a video URL into
a Dropbox folder. VideMob Share does the rest.
Esta b l i s h e d
2014
L i n e o f B u s i n ess
Mobile Advertising Solutions
10 Ha-Hagana St., Or Yehuda 6022410
Tel: 972-77-7879007
Fax: 972-77-4703612
USA Office
Lexington Avenue, Suite 300,
New York, NY 10170 USA
Tel: 212-796-4341
Fax: 212-796-4340 420
Semion Rotshtein
CEO, Co-Founder