DUN'S 100 2016/17 - High-Tech & Technology Sector

54 / 74

High-Tech & Technology
High-Tech & Technology - DUN’S 100 | 2016/17 54
High-Tech & Technology
Mozello
M ozello is the website self-develop-
ment brand of VigoByte Ltd. Mo-
zello’s fast-growing operations are
the result of a cooperation between the veteran
Israeli internet company VigoByte Ltd. And the
international company Mozello, which led to
a website hosting and development platform
in native Hebrew which emphasizes simplicity,
mobility and accessibility in all of the websites’
building, design and maintenance aspects.
From the perspective that in the 21st century,
society, economy and nation are shaped by the
interactions of millions of users in digital and
traditional channels, and in order to avoid the
exclusion of populations that lackaccess to some
of the channels, Mozello developed a solution
that enables anyone to easily build a website
to share their knowledge and experience, es-
tablish common-interest communities, promote
their economic independence andmaintain free,
visually attractive and up-to-date content.
Mozello operates in a Freemiumbusinessmodel,
which provides users with the base package for
free and for an unlimited time, while providing
options for expanding the volumes and other
features for a fee, in the case the online activity
of the store or the website’s community grows
sufficiently to justify doing so.
Design
Mozello’s design experts created a fleet of 48
customized templates that accentuate a mini-
malistic, smooth and integrative design, in or-
der to prevent “visitor leakage” due to content
overloads and unclear messages. The base tem-
plates immediately create a usable and pleasant
website, whereas new users can adopt it simply
by adding content and pictures, or expand and
customize it as they see fit.
The websites include a full design/content
separation, enabling easy and fast design re-
placments. The websites support Responsive
Design, so that they are automatically adjusted
for viewing fromPC screens or mobile devices. In
addition, Mozello’s user interface is also respon-
sive, so that it’s possible to build andmaintain a
website even from a smartphone.
Security, Privacy and Business Continuity
Mozello enables people with little to no technical
knowledge to participate in the complex cyber
world, through the usage of advanced security
protocols, uncompromising care for privacy of us-
ers and their personal details, and guaranteeing
business continuity.
The information in the cloud servers used by
Mozello is SSL encrypted and PFS-protected for
hacking prevention. The User’s identity is veri-
fied, all of the user details forms are encrypted,
andMozello zealously protects the users’ details
and doesn’t provide them to any third party. In
addition, websites’ backups are kept on servers
in several continents, so that small businesses
may benefit from business continuity like larger
organizations do.
Stores
Mozello aims tomake E-commerce available and
accessible for anyone. With a click, each of Mo-
zello’s websites may be turned into a store. The
stores enable private customers and SMEs to of-
fer a variety of products, and physical stores to of-
fer their flag products online. The sale process is
automated and intuitive, so that even users with-
out previous experience can execute their first
sale within minutes from building the website.
The responsive dashboard makes the process
of creating sale items as simple as taking a pic-
ture and uploading it for sale through themobile
dashboard. Mozello supports multilingualism
and enables storeowners to offer their products
internationally. Mozello’s platform includes in-
herent SEO support for supporting the exposure
of the websites and stores, and the uploaded
content becomes sharable, searchable and pro-
motable, for improved visibility and sales.
Ultra-Lean Organizational Structure
Mozello operates in an ultra-lean organizational
structure, capitalizing on massive computing
capabilities and fully-automated processes to
achieve a low cost base which enables the provi-
sion of low cost internet solutions whilemaintain-
ing an unlimited potential for websites, users and
storage growth.
Diverse Marketing and Advertising Channels
and Attentive Customer Service
Due to the vast diversification in the charac-
teristics of the company’s customers, Mozello
uses a wide variety of marketing and advertis-
ing channels for reaching its customers. TRhe
company has significant web presence in social
networks, the blogosphere, search engines and
links to its platform and websites; in addition,
the company uses traditional advertising chan-
nels such as newspapers and TV, conventions
and co-operations with large companies and
institutions which have access to SMEs, in order
to inform individuals and businesses of the op-
portunities it offers.
An attentive customer service team provides
fast responses to technical questions and user
issues.
Small Biz
Small Biz is VigoByte’s specialty website devel-
opment division, and its activities complement
the range of solutions offered through Mozello,
and meet the complex communication needs of
sophisticated customers. The company’s internet
experts have dozens of years of cumulative expe-
rience in the creation of comprehensive platforms
for managing and processing orders, knowledge,
data, customers and inventory, with some of the
fastest performance times on themarket, a lead-
ing visual finish level and personal support from
concept to post-installation training and technical
assistance.
Nevertheless, in spite of the capabilities and ex-
perience for handling complex, multi-interface
project, Small Biz’s managerial and design con-
cepts continue Mozello’s line, with an emphasis
onminimalismalso in complex project s and the
creation of simplified, elegant and cost-effective
solutions.
Esta b l is h ed
2012
l e a d i n g e x ecu t i v es
Noam Arnon Co-CEO and R&D Manager
Eyal Nir Co-CEO and Creative Manager
L i n e o f B u s i n ess
Internet Solutions
T h e P r o d u c t
A “DIY” style, innovative and
spectacular website building
system
Kibutz Sha’ar Ha’Amakim, M.P.
Amakim 3658800
Tel: 972-4-9839400