DUN'S 100 2016/17 - High-Tech & Technology Sector

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High-Tech & Technology
2016/17 | High-Tech & Technology - DUN’S 100 53
High-Tech & Technology
WEBPALS Holdings Ltd.
Webpals is a leading Israeli perfor-
mance marketing company, which
specializes in online and mobile
traffic monetization. Webpals’ forward-thinking
Technology, Publishing, and Media Divisions
enable its financial-led business to perform
optimally in a highly competitive industry.
Webpals Group maintains three subsidiaries
in the field of online traffic monetization: Web-
pals, DAUUP and Marmar Media. Founded in
2008, Webpals operates on an international
scale, with 300 employees and is part of the
publicly traded XLMedia group.
Webpals constantly strives to realize its diver-
sification strategy regarding both its products
and the markets in which it operates, while re-
inforcing the human and technological base,
which renders its continual growth. With con-
stant innovative development, the fast-growing
company stresses growth trends pertaining to
the mobile and video markets, investing and
working in cooperation with application and
media technology companies and startups.
Webpals’ operations are divided into a num-
ber of specialized teams, focused on Media,
Publishing, Technology, and Innovation. The
company is full of dynamic, young profession-
als and led by a first-rate highly experienced
management team.
The company’s focus is on delivering optimal
return on investment, which it is able to achieve
by incorporating the latest technology, as well
as SEO and media buying strategies, into its
marketing techniques. Moreover, Webpals’
employees hail from all over the world, giving
it the ability to “think local” in all markets in
which it operates.
Media
Webpals’ Media Division operates via all avail-
able paid media channels in over two dozen
markets. With deep data as the pillar of its
performance marketing work, Webpals uses its
combined decades of experience in data analy-
sis and its in-house tailor-made technology to
achieve success in optimizing its campaigns.
Moreover, automation and programmatic me-
dia buy through its own cutting edge solutions
and connections to external DSPs and RTB plat-
forms enhance the volume, verticals coverage
and campaigns the company is successfully
managing.
Publishing Activities
Webpals operates and maintains over 2,000
websites that serve 20+ markets in over 18
languages. This naturally requires the constant
production of high-quality content, which the
company publishes via its state-of-the-art in-
house CMS.
Webpals achieved tremendous SEO success by
combining expert personnel, first-rate training,
and technological excellence. Using cutting-
edge tools and technology, Webpals consistent-
ly improves the organic visibility of its websites
and gets them ranked at the top spots on the
world’s leading search engines.
Technology
Webpals Technology Division operates at the
forefront of cutting-edge development. The divi-
sion’s focus is developing operational systems
and tools that allow scalability, optimization,
tracking and management of thousands of
websites and media campaigns, constantly
maximizing efficiency and ROI.
Multiple open-source platforms, including PHP,
Drupal, My SQL, and WordPress, are utilized to
collect operational data, track customer data,
and process data from brands as relates to user
activity.
Innovation Hub
Beyond its primary business of performance
marketing and online traffic monetization, Web-
pals is also home to a revolutionary program
that’s redefining how startups succeed.
DAUUP
DAU-UP is a leading result-based digital mar-
keting company in the application field, and
the single full service performance marketing
company for gaming.
As one of Google’s and Facebook’s only adver-
tising partners in Israel, and through its compre-
hensive expertise and proprietary technology,
the company develops exceptionally customiz-
able, result-driven advertising solutions. A sin-
gle partner for Facebook, Twitter, and Instagram,
DAU-UP has quickly adopted and successfully
utilized Twitter & Instagram Ad Products and
created data-driven solutions to build highly
targeted and profitable campaigns.
Marmar Media
Marmar Media’s proprietary cross-platform opti-
mization technology renders better conversion.
Marmar Media utilizes a vast array of optimi-
zation methods and proprietary technologies
to drive user acquisition on mobile and the
web. This results in high ROI for our Advertis-
ers and competitive CPM’s for the Company’s
Publishers.
The extensive list of solutions ensure maximum
monetization of available campaign dollars and
advertising assets.
Through Data-Mining and Algorithmic analysis
of dozens of sources, creative, bidding models
and conversion data, Marmar Media is able to
better understand, classify and segment user
behavior, and make real time predictions and
decisions that stimulate user interaction and
translates into higher conversion rates for the
Advertisers, and increased CPM’s for the com-
pany’s publishers.
21 HaBarzel St., Entrance B, 3rd floor,
Tel Aviv 6971029
Tel: 972-3-5460869
Liat Hellman
CFO
Roy Rogel
VP Core Products
Noam Bergelson
CRO
Ziv Eizenberg
VP HR
Sheila Kagan
DAUUP CEO
Inbal Lavi
Group CEO
Amit Barkan
VP Engineering