DUN'S 100 - 2016

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Construction & Real Estate
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2016 | DUN’S 100 DUN’S 100 | 2016
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1 Retirement Homes
RANK
Mishan Center Ltd. (Community Interest Company)
M ishan Ltd. is the leading and most
experienced senior living network in
Israel and also operates and main-
tains three villages for children and youth. The
network has a 30% market share in the senior
living market and provides services for 3,000
tenants in nine housing centers throughout
Israel.
As a dynamic network, continually renewing it-
self, Mishan offers renovated apartments and a
high level of hotel service, including swimming
pools, fitness rooms, extra-curricular and com-
puter activities, clinics, tenant support, pharma-
cies and treatment departments.
Background
Mishan, founded by the Histadrut and owned
by Hevrat Haovdim, is the social arm of the His-
tadrut till this day. Mishan is the most dynamic
and experienced network in the senior living
community and is attentive to the changing
needs of its tenants. Mishan meets the highest
standards thanks to the professional manage-
ment, and quality service required by ISO 9001
certification.
Mishan – Continual Renewal
Longer life expectancy means more and more
seniors, who are young in spirit, are discover-
ing Mishan, which is responding to the growing
demand for two and three room apartments.
The company strives to provide tenants with the
latest designs and the highest standards of fin-
ishing. Major resources are also invested in im-
proving the public areas in Mishan’s network.
Social and Cultural Activities
Mishan’s senior living centers offer a range of
accessible services in residential complexes
and provide a comprehensive solution to the
tenant’s needs. The centers have a rich range of
social and cultural activities, and tenants enjoy
the broadest selection of facilities and activities:
Fitness rooms, beauty parlors, computer clubs,
gardening in greenhouses, extra-curricular activ-
ities, lectures and trips in Israel and abroad. The
“Time Bank” project was recently inaugurated,
integrating many Mishan tenants into volunteer
activities involving giving and receiving. Many
Mishan tenants also serve as volunteers con-
tributing from their talents and abilities for the
benefit of all tenants. The chain has cafeterias
and restaurants, room and laundry services.
Comprehensive Medical Network
There is a clinic in every Mishan center includ-
ing medical and paramedical staff providing
professional responses and treatment: family
medicine, specialist doctors, pharmacies, alter-
native treatment experts, and qualified nurses
– all providing the most professional medical
services to the tenants.
Located Throughout Israel
Mishan has nine senior living centers with 90%
occupancy, and they are:
Tel Aviv: Three facilities – Two in Ramat Aviv:
Mishan Brodetzky, Mishan Fichman; One in Neot
Afeka: Mishan Afeka.
Givatayim: Mishan Givatayim located in Gan
Hayil Ha’avir.
Ramat Efal: Senior Village Mishan Efal – the
largest senior living facility in Israel and the
Middle East.
Holon: Lev Holon on Bialik St.
Jerusalem: Mishan Jerusalem in the German
Colony on Yehoshua Ben Gamla St.
Haifa: Mishan Carmel next to Horev Center,
Ahuza, on Eder St.
Beer Sheva: Mishan Beer Sheva next to the Aus-
tralian Soldier Park, on Elfasi St.
The deployment of Mishan’s centers provides
solutions for seniors throughout Israel. Payment
options are convenient, flexible and adapted for
every tenant. Each tenant paying a deposit is en-
titled to a bank guarantee insuring its refund.
Financial Strength
Mishan is registered as a community inter-
est company and operates as a not-for-profit
organization with all revenue, after deduction
of expenses, invested solely in the needs of
the company and its clients. Mishan is a long-
established company with all its activities and
expertise focused on senior living communities.
This is the main reason that Mishan’s centers
gain high demand. Mishan’s finances are man-
aged cautiously and professionally, and its funds
are invested in the most solid options. This fact
endows Mishan with financial strength which is
difficult to find among its competitors.
Mishan recently launched a luxurious, modern
building with apartments and treatment facili-
ties at the Mishan Efal Senior Village. The com-
pany raised NIS 200 million through a bond
offering in 2005, which is being used to expand
the network and construct new buildings. The
company is planning new senior living buildings
in the Mishan Efal facility, including more than
100 new units.
Contribution to the Community
Mishan’s three children’s villages in Gan Yavne
and Kfar Saba are an example of the company’s
social sensitivity. Since their establishment, the
villages have raised tens of thousands of chil-
dren who needed a warm home and love, and
gave them the educational tools to build them-
selves into worthy citizens and professional
employees with exemplary families.
Mishan has adopted the IDF’s Givati Brigade,
helps its soldiers, and is assisting in rais-
ing funds for the combat brigade’s heritage
center to record activities since the War of
Independence.
Mishan has always operated with love and
sensitivity to protect the welfare of Holocaust
survivors. Documenting their lives and profes-
sional treatment of their needs is at the top of
Mishan’s agenda.
Esta b l i s h e d
1931
(Corporate 1954)
L i n e o f B u s i n ess
Quality Senior Communities and
Children’s Villages
Pa r e n t co m pa ny
Hevrat Haovdim Ltd.
l e a di n g e x ecu t i v es
Yossi Cassuto VP Marketing
Itzhak Cohen Dep. CEO HR and Information Systems
Meir Ben-Hamo VP CFO
Arie Rothstein VP Professional Services & Quality Assurance
Eliyahu Elbaz VP Properties & Logistics
Adv. Hagit Friedman Legal Counsel & Secretary
93 Arlozorov St., Tel Aviv 6209801
Tel: 972-3-7191119
Fax: 972-3-7191122
Zvi Gutwetter
Chairman *
Adv. Eyal Hen Drori
CEO *
* See Top Executives Profiles - Page 582