DUN'S 100 - 2016

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Medical Equipment /
Cosmetics
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2016 | DUN’S 100 DUN’S 100 | 2016
DUN’S 100 | 2016 2016 | DUN’S 100
Trade 114 3 Cosmetics & Toiletries
RANK
Elcalil Ltd. – Estée Lauder Companies – Israel
Elcalil Ltd. – Estée Lauder Companies –
Israel was established in 2001
and is a subsidiary of Estée Lauder
Companies.
Elcalil Ltd. is Israel’s leading cosmetics group
and is engaged in, importing, exporting, mar-
keting, and distributing 12 leading cosmetic
brands including: Bobbi Brown, MAC, Clinique,
Estée Lauder, Smashbox, JO Malone London
and the perfume brands of Michael Kors, DKNY,
Tom Ford, Tommy Hilfiger, Aramis and more.
Currently, The Group manages and activates 23
MAC stores nationwide, 8 Bobbi Brown ones, 2
Jo Malone London and 1 Clinique store.
The company has 900 employees and has been
ranked in the BDI rating as one of the top 100
companies to work for in Israel, three years
in a row.
Estée Lauder Companies Group
Estée Lauder Companies Group is one of
the world’s leading manufacturers in quality
skin care, make-up, perfumes and hair care
products.
The company’s products are sold in over 150
countries under brand names that include:
Estée Lauder, JO Malone London, Aramis, Clin-
ique, Tommy Hilfiger, MAC, Bobbi Brown, Tom
Ford, Michael Kors, Smashbox, and more.
The company began its operations in 1946
when Estée and her husband Joseph Lauder
started manufacturing cosmetic products in
New York City.
At first they manufactured only four products
including Cleansing Oil, Skin Lotion, Super Rich
All-purpose Creme and Creme Pack.
Two years later in 1948, they began selling the
company’s products in the SACKS Fifth Avenue
department store in, New York.
In 1960, the company began its international
development and started selling its products
in London, then Hong Kong. Subsequently the
company also expanded to the Middle East
and Africa as well.
In 1967, Estée Lauder herself was chosen as
one of the ten women in the US that had best
excelled in businesses by financial and busi-
ness editors.
In the same year the company again expanded
its areas of activity by opening Clinic Labora-
tories Ltd.
Clinic was the first cosmetic skin product not
using scent and checked for allergies by the
Estée Lauder Company.
Activities for the Community
The Estée lauder Group of Companies works
tirelessly throughout the years on voluntary
activities.
The main ones include:
Breast Cancer Awareness Campaign
In October 1992, the breast cancer awareness
campaign was launched by Evelyn Lauder Es-
tées daughter in-law).
Since then millions of people around the world
have heard the message about the importance
of breast health and that early detection can
save lives.
The campaign currently operates in over 70
countries and to date has raised over $50 mil-
lion for supporting research, education, and
medical services throughout the world.
VIVA GLAM
The AIDS Fund of MAC Cosmetics (one of the
Group’s brands) leads the global struggle
against HIV and AIDS.
Over the past 20 years, MAC Cosmetics has
launched an exclusive line of VIVA GLAM prod-
ucts that includes 7 lipsticks and 5 lip-glosses,
of which 100% of product sales are donated
for the battle against AIDS.
The items were promoted by celebrities ad
campaigns, including : Sir Elton John, Mary J.
Blige, Christina Aguilera, Nicki Minaj, Fergie,
Lisa Marie Presley, Cyndi Lauper and Lady Gaga.
To date the fund has raised $270 million.
Activities for the Community – Israel
Like the parent company, in Israel as well the
Estée Lauder Group of companies has been
working for the past 13 years in collaboration
with the Israel Cancer Association to promote
awareness about breast cancer.
As part of this joint project, each October sites
around Israel are illuminated in pink, including:
Ancient Jaffa, Jerusalem’s Chords Bridge, Tel
Aviv’s Azrieli Center, David’s Tower in Jerusa-
lem, the Shrine of the Book in Jerusalem, the
University of Haifa, and more.
The campaigns in Israel were awarded the
silver award by the EFFIE Organization (for ef-
fectiveness in marketing).
VIVA GLAM – MAC works in Israel too with col-
laboration from the Israel AIDS Task Force each
November when the VIVA GLAM event is held.
The company works in collaboration with the
Israel AIDS Task Force and the Jerusalem Open
House.
The Companies’ Websites:
MAC
Clinique
Estée Lauder
Bobbi Brown www.facebook/bobbibrownisrael
DKNY www.facebook/dknyfragrances
Esta b l i s h e d
2001
L i n e o f B u s i n ess
Importing, Exporting, and Distributing Cosmetics Products
4 Nachoshet St., Or Buildings,
Ramat HaChayal, Tel Aviv
Tel: 972-3-7696900
Fax:972-3-6445821
Oren Revach
General Manager *
* See Top Executives Profiles - Page 582