DUN'S 100 - 2016

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Services 5 2 Communication Groups
RANK
Cellcom Group
Cellcom Group, founded in 1994, is one of
the leading communication groups in Is-
rael and the largest cellular operator among
them. In 2011 Cellcom acquired “Netvision 013”
company, the most longstanding internet and in-
ternational calls provider in Israel.
In December 2014 Cellcom launched the Cellcom
TV television services and during 2015 began to
offer its clients internet infrastructure within the
communication’s market reform.
In recent years, these steps, among others, based
the company’s position as a leading communica-
tion group that provides an extensive assortment
of advanced solutions to its customers.
Cellcom group’s private and business customers
enjoy a wide variety of advanced communication
packages, including:
• HSPA, ADGE, +GSM and LTE networks based cel-
lular services, which enable to provide advanced
broadband high speed multimedia services and
roaming services to both customers traveling
abroad and tourists in Israel.
• IPTV technology innovative television services.
• Internet services including provider and infra-
structure at up to 100MB speed.
• VOB landline service in Israel for homes and busi-
nesses. The group owns an independent transmis-
sion networkspread upon over 1750 km, withwhich
it provides transmission and data communication
services.
• International call services from Israel.
In addition, Cellcom Group provides designated
solutions to its business clients, as well as com-
prehensive innovative advanced communication
services:
• Cellular and business landlines communication
• Independent transmission infrastructure for busi-
nesses, double-net, VPN IP solutions and data com-
munication solutions
• CENTREX IP solution (virtual cloud switchboard)
• Advanced networking and information security
services and products
• Integration services by an experience IT team
• Partnership with the world’s leadingmanufactur-
ers and solutions pertaining to cloud services such
as DDoS, WAF, virtual FW (VDOM), hosting virtual
servers, hosting in 2 server farms in Rosh HaAin and
in Haifa, international calls to and from abroad.
Customer oriented service concept
The service concept is a leading valuewithin Cellcom
Group’s activity. The group’s employees, situated
at its various centers, were chosen in a meticulous
selection process and approved as service providers
after long and thorough training.
In order to provide its customers with truly valu-
able service, Cellcom offers them a wide array of
communication methods:
• The telephone customer service department is
the largest in Israel, prepared to provide fast im-
mediate service and provides information regard-
ing the account and the device, clear operating
instructions, financial information regarding the
customer and technical support services for cus-
tomers, among others. The customer service depart-
ment maintains a designated center for the hearing
impaired.
• An advanced internet website that includes a
varied selection of self-service actions and compre-
hensive information pertaining to the customer’s ac-
count, support for operating devices and operating
various services, on any screen, anywhere. In addi-
tion, Cellcomhas an internet website for marketing
and sales of Cellcom TV services.
• A chat with the support and service representa-
tives, regarding all support issues, at the company’s
website.
• Service via SMS that enables correspondence
with our service and support representative via
text messages, regarding any matter, at the utmost
convenience.
• Nationwide sales stores that provide the com-
pany’s customers with cellular devices, tablets and
accessories.
• The sales and service points offer a wide-ranging
selection of products, including technical support,
repair services, accessories and upgrades.
• “Personal Cellcom” application that enables the
group’s cellular customers to performmany actions
independently, beginning with financial actions and
up to ordering international services.
Corporate responsibility to customers, employ-
ees, the community and the environment
The values that have been leading Cellcom Group
in all its activities along the years are integrity, trust
and decency within the organization, in the busi-
ness environment and the community.
According to these principles, all Cellcom employ-
ees are obligated to sign the ethical code, which
strives to achieve a fruitful, respectful work environ-
ment of equality.
Cellcom stresses the creation of responsible fair
business presence with its customers, suppliers
and different partners.
CellcomGroup regards contribution to the commu-
nity with great significance, whether by monetary
donation or by investing its human resources in
foundations, and encouraging its employees to
donate their efforts to the community.
Customer value offers’ renewal and invigoration
Cellcom group continues to provide fresh ground
breaking value offers that render true value to its
customers:
• The family communication package – Cellcom
Group provides solutions to the varied needs of
families in Israel by offering several combined com-
munication packages which provide all-inclusive
solutions to the diverse family needs.
• Cellcom TV – in December 2014 Cellcom Group
launched its innovative television service – Cellcom
TV. The service presents a contemporary, innova-
tive and affordable alternative for its customers.
The service includes a smart converter that also
records, a HD quality built in streamer and a large
updated selection of the world’s leading content.
The television service is offered to customers at NIS
99 per month.
Recently, Israel’s leading sports channels were
added to this product, such as sport 5, sport 5 HD,
55 plus live and gold 5.
• Cellcom Triple – The best triple offer in Israel –
launching the television service and opening the
market enabled Cellcom Group to offer the com-
munication packages in combined “CellcomTriple”
packages, include CellcomTV television services, an
internet connection (both provider and infrastruc-
ture) and a landline, at the most valuable rates.
Esta b l i s h e d
1994
L i n e o f b u s i ness
Communication
Services
L e a d i n g e x ecu t i v es
Nir Sztern CEO
10 Hagavish St., P.O.B. 4060 Netanya
Tel: 972-52-9989755
Fax:972-52-9989700
560
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Communications