DUN'S 100 - 2016

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Food Industry
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2016 | DUN’S 100 DUN’S 100 | 2016
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Trade 19 3 Food Retail
RANK
Yeinot Bittan Ltd.
Yeinot Bitan Ltd. and subsidiaries is a
retail food chain of 70 branches locat-
ed nationwide with a combined retail
space of 82 thousand square meters (net). The
chain sells food products, cleansing agents, and
household goods, as well an extensive range of
other products at low prices, while maintain-
ing high quality standards, fair employment
practices and contributing significantly to the
community.
Yeinot Bitan was established in 1995 by Nahum
and Nurit Bitan, who decided to pursue their
dream by transforming their small wine business
from which the chain’s name originated, into a
thriving chain. The Bitan’s family values and warm
attitude have gradually seeped to all levels of the
company, and have become a strategic asset in
the chain’s development.
In February 2013, the company acquired the
“Machsanei Kimat Hinam” chain, and with
transaction closing, Yeinot Bitan became Israel’s
third largest retail chain.
Yeinot Bitan is primarily a discount chain that
provides its customers with a competitively priced
shopping basket.
The strict adherence to low costs is without
compromising the company’s quality and service.
The chain offers customers fresh, high quality
and kosher products (including special-kosher
products), at low cost, along with courteous and
friendly service provided by the chain’s 5,500
employees.
Yeinot Bitan operates in two main formats - large
branches and neighborhood branches. Under
both formats, the chain maintains its commercial
principles and offers its customers a competitive
shopping basket.
Professionalism
The chain’smeat and fish departments specialize
in the highest quality meat and food products. A
broad range of products is available throughout
the various branches, including freshmeats, cured
meats, fresh sea and freshwater fish. Additionally,
a team supervises the operations of each meat
and fish department, assuring that each product is
carefully examined for freshness and quality. The
departments are under veterinary supervision.
Yeinot Bitan is a leading Israeli fresh fishmarketer.
The chain leads in its extensive range of fish
available and sales turnover.
For its fruits and vegetable departments, the
chain buys its produce directly from the farmer,
which means that a careful selection of fruits and
vegetables is made prior to arrival at the stores,
assuring freshness and top quality produce.
Yeinot Bitan is not resting on its laurels and is
continually evolving:
Customer Club - at the end of 2014, the chain
established its Family Card Club, in partnership
with Visa Cal. In early 2015, a co-operation
agreement was signedwith Club 365 and the chain
acquired a 50%ownership interest in the club. The
joint club nowhas 185,000members and provides
the broadest set of benefits available in Israel.
Online sales - another sales channel that the
chain is developing is online sales. This channel
is being developed in leaps and bounds in Israel.
The chain has set up ten internet sales platforms
available from Haifa and the Kriyot in the north,
down to Ashkelon in the south. Yeinot Bitan uses
the existing Mysupermarket site sales platform.
Open Market branches - in April 2015, the chain
opened a unique branch that combines an open
market experience with a supermarket experience.
The new branch is located in Rehovot’s wholesale
market. The branch covers an area of 5,000 square
metersandprovidesanexceptionalexperiencethat
includes wine and spice departments, and fruits
and vegetables that are sold in amanner similar to
openmarket stands by in-branch sales assistants.
The branch also offers freshly squeezed juices, ice
cream parlors, a sweets stall, an in-branch oven
bakery, a restaurant and a cafe.
During 2015 the chain launched more of these
branches and is currently working setting up
additional ones.
Open Door Policy
Yeinot Bitan operates an open door policy for
employees and customers alike. Aside frombeing
open to suggestions and requests fromcustomers,
the company is also attentive to the needs of its
employees, to ensure they arrive at work happy
and content. Contacts between the company
and its suppliers are based on trust and open
communication, for the benefit of both sides.
Commitment to Employees
The chain strives to provide its employees with
suitable workconditions. Most workers are directly
employed by the company, and management
provides them with a broad range of cultural
activities and training opportunities.
Commitment to the Community
The owners of the company believe that it
is important to strengthen the link with the
community in which the chain operates. Each
year the company donates substantial funds in
favor of activities for the needy and various non-
profit organizations. The company also contributes
to non-profit organizations that supply food
baskets to those in need. The chain distributes
hundreds of sandwiches to needy children every
day. Since 2010, Yeinot Bitan has employedmany
handicapped employees throughout its branches.
Theprojectisrun jointlywith the Israeli Employment
Center and in collaboration with the Israel Ministry
of Industry, Trade and Labor.
Real Estate Operations
The company alsomanages real estate operations
through B. Bitan Properties (2001) Ltd., a real
estate investment company. This company
owns commercial properties available for lease
throughout the country.
Plans
YeinotBitanwillcontinue toworkacrossallcurrently
available channels, will develop its customer club,
expand the concept of market stores and open new
branches according to opportunities available in
the market.
Esta b l i s h e d
1995
L i n e o f B u s i n ess
Retail Food Chain
250 Emek Ha’ela St., Modi’in
Tel: 972-8-9199999
Fax:972-8-9199995
Nurit Bittan
Co-Chief Executive Officer
Nachum Bittan
Co-Chief Executive Officer