DUN'S 100 - 2016

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Food Industry
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2016 | DUN’S 100 DUN’S 100 | 2015
DUN’S 100 | 2016 2016 | DUN’S 100
Trade 10 2 Food Retail
RANK
Rami Levy Chain Stores Hashikma Marketing 2006 Ltd.
Rami Levy Shivuk Hashikma Chain was
established to provide inexpensive food
and household products to consumers.
The company provides effective solutions that
have gone beyond marketing wholesale food
to the public.
The company is owned by Rami Levy (48.7%)
and strives to benefit the consumer in a wide
range of areas by setting the lowest prices. Ac-
cording to this vision, the company has estab-
lished its status as “The cheapest basket of
products in the country” and has also entered
the cellular phone market as an MVNO, insur-
ance with other activities soon to come.
Group History
The chain began operating in 1976 in a single
store in Jerusalem’s Mahane Yehuda market
after identifying the need for wholesale prices
for consumers. Rami Levy then offered food,
and cleaning products at low prices by reduc-
ing middlemen. In a short while he began
marketing to the city’s businesses including
restaurants, hotels, and other businesses.
He opened his first large store in Jerusalem’s
Talpiot in 1992 and has continued to spread
around the country.
Positioning, Growth and Financial Stability
The Group operates 38 supermarkets and copes
successfully with the challenges of a competi-
tive market through its strategy of commitment
to focusing on the customer, maintaining com-
petitive prices, but not at the expense of qual-
ity, service and range of products. The company
has been traded on the Tel Aviv Stock Exchange
since 2007, and has reported a continual growth
in its economic results since the offering. The
company plans operating 50 stores by the end
of 2016 through a national network.
Shopping Experience
Shoppers visiting Rami Levy’s food stores en-
joy a pleasant, efficient and swift shopping
experience:
• The company allocates double the number of
staff than acceptable levels to maintain store
cleanliness, ensure shelves are well stocked,
and provide available service when required.
• The company allocates a large staff of pack-
ers at cash desks to make service faster and
more efficient.
• Cashiers undergoing special training to help
them become swifter and more precise.
• After purchase a customer service depart-
ment serves customers to quickly handle a
range of requests.
In addition, much thought is put into planning
purchase aisles to maximize convenience felt
by customers when shopping.
Maintaining a Technological Edge
Rami Levy strives to maximize the service ex-
perience felt by customers and supports ad-
vanced technology including:
• Cellular branches offering an advanced
communications package for 4G handsets and
smartphones. The cellular branch has added the
sale of smartphones, tablets and accessories.
• Operating “Rami Levy” on the Internet - online
shopping service has 500,000 entries monthly
through the company’s website supplying over
50,000 food deliveries monthly.
• Advanced logistics in the branch - applying
appropriate supply methods, and bringing in
fresh products as swiftly as possible.
Outstanding Achievements 2014-2016
• Growth in customers visiting stores compris-
ing 20% of top 10% earners and 60% of average
wage earners.
• 150,000 subscribers joined the cellular
network.
• Launched in July 2014, the “Social Club of
Rami Levy Chain Stores”, gained within a year
more than 300,000 new members. The club
gives members out significant discounts on
products plus discounts in a range of busi-
nesses in the country. The club contiues to grow
while connecting to the wills and demands of
its members, regarding the chain’s sales and
special offers.
The club also offers its members targeted news-
letters, tailored to each member’s needs.
Future Trends
The company has values and strives to realize
its aims over the years including maintaining
the connection with customers and continually
contributing to society and the community a
worthy and precise response to the needs of
Israeli families.
Esta b l i s h e d
1976
L i n e o f B u s i n ess
Marketing Food and Household Items
Rami levy chain Stores
Hashikma Marketing 2006 Ltd.
15 Haoman St., P.O.B. 52149,
Jerusalem 9152002
Tel: 972-76-8888686
Fax:972-2-6339467
Adina Levi
Treasurer
Rami Levi
CEO & Owner *
* See Top Executives Profiles - Page 582