DUN'S 100 - 2016

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Transporttation & Vehicles
527
2016 | DUN’S 100 DUN’S 100 | 2015
DUN’S 100 | 2016 2016 | DUN’S 100
Trade 4 1 Car Agency & Import
RANK
Colmobil Corp.
Colmobil Corp. is Israel’s leading motor-
vehicle importer and distributor.
Colmobil distributes Mercedes Benz
AG, Smart, Mitsubishi Motors, Hyundai Motors
and King Long. In 2015 Colmobil sold 52,988
passenger cars, commercial vehicles, trucks
and buses, commanding over 19% of the
Israeli car market.
Colmobil is a private company, fully owned by
the Harlap family. Colmobil’s success derives
from the company’s adherence to a dynamic
balance between business innovation and
financial conservatism, entrepreneurial spirit
and executive responsibility. Ever focusing on
these core values, Colmobil Corp. has become
a benchmark for the Israeli automotive market,
continuously adding value to its customers
and business partners, while benefiting from
a highly committed 1,060 employees.
Facilities and Resources
Colmobil continuously invests in its
infrastructure and top-of-the-line facilities. It
operates a fully computerized logistics center
and distribution network, supplying around 60
service workshops across Israel.
Full Range of Services
As part of its strategy of providing customers
with comprehensive solutions, Colmobil
provides financial services via Colmobil
Financial Solutions Ltd., a fully owned
subsidiary, the largest non-banking auto-
finance entity in the country. In addition,
Colmobil provides car insurance services
through Colmobil Bituach Ltd., its insurance
agency. Trade-in solutions are offered by
Colmobil Trade-In Ltd, which just recently
launched a new compound in Petah Tikva.
Mercedes Benz – The Best or Nothing
In recent years, Mercedes Benz has retained
its position as a leading premium brand in
Israel. In 2015 MB has significantly increased
its premium vehicles sales, with a record of
2,385 deliveries. In July 2015, Colmobil has
launched its new main showroom In Herzliya,
the largest showroom in the country. In
addition, MB maintains its number one
position in the haulage and transportation
vehicles highlighted by the ongoing success
of the Sprinter van/minibus and the intercity
coaches, in addition to its highly growing share
in the heavy trucks segment specializing in the
infrastructure sector.
Mitsubishi – Drive@earth
Mitsubishi holds a well-established brand
image In Israel. 2015 was the fourth year that
Mitsubishi continued its Market Share increase
to 6.3% and saw an increase of 18% in sales
to 16,000 vehicles.
Hyundai – New Thinking New Possibilities
The brand is continuously exhibiting
outstanding performance. In 2015 Hyundai
sales exceeded 31,000 units with a market
share of more than 12%. Hyundai has clearly
positioned itself as one of the leading brands
in the market.
Community Relations
Deeply committed to community values,
Colmobil is supporting various projects in
the areas of education, welfare and public
health.
Esta b l i s h e d
1936
L i n e o f B u s i n ess
Importer and Distributor of Mercedes
Benz, Smart, Mitsubishi, Hyundai and
King Long Vehicles
Yoav Harlap
Vice Chairman
Zvika Pollak
President and CEO
Dr. Shmuel Harlap
Chairman
20 Ha’amal St., Afek Industrial Park,
Rosh Ha’ayin 4809261
Tel: 972-3-9154444
Fax:972-3-9014611