DUN'S 100 - 2016

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High-Tech, Electronics &
Computing
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2016 | DUN’S 100 DUN’S 100 | 2015
DUN’S 100 | 2016 2016 | DUN’S 100
High-Tech, Electronics & Computing
Besadno Group
Besadno is an Israeli-American investment
group, investing in selected innovative
ventures. The group comprises an expert
multidisciplinary team, working together to identify
investment opportunities in promising enterprises,
leverage them and maximize their profit for the
entrepreneurs and investors in the group.
Besadno evaluates ventures and potential in-
vestments, advises and supports start-ups, and
develops new enterprises in a variety of sectors.
The Team
• Eliezer Gross, chairman, with over 30 years in
business entrepreneurship in the United States,
Europe and Israel. Gross has a broad commercial
network of contacts, and is experienced in devel-
oping companies and making large-scale deals
with international corporations.
• Yitzchak Birenbaum (LL.B.), CEO of Besadno
Israel, with many years of experience in manage-
ment and public positions, and a legal educa-
tion. Specializes in investor relations, raising
money in Israel and abroad, and financing proj-
ect development.
• Avner Farkash ), CTO, responsible for the
technological aspects of developing the ven-
tures in the group. An engineer and senior sys-
tems developer, he has established start-up and
technology companies, and managed extensive
projects in Israel and abroad.
Combining Excellence and Values
The Besadno group combines a commitment
to moral values with proven professionalism in
the business market, and plays a part in a wide
range of social and community ventures.
The group operates a unique start-up incubator
that provides a variety of services to young com-
panies: financial, technological, legal, marketing,
and so on. Besadno aims to provide investors,
entrepreneurs and professionals with the keys
to financial success, through professional ad-
vice and accompaniment by top consultants in
their fields, rich experience, and responsibility
towards each client. This is the essence of the
Besadno motto - entrepreneurship and invest-
ments with added value.
The Besadno team has in-depth familiarity and
networking contacts with the religious and Hare-
di community, mainly in Israel and the United
States. It makes use of its business and social
connections to market ventures and accompany
investors and entrepreneurs in this sector.
Subsidiaries
• Parnasa: Besadno’s
investment and entrepre-
neurship fund, specializing in promoting initia-
tives with promising potential, and selling them
at a profit. For the entrepreneur, the fund serves
as an incubator for development and advance-
ment. For the investor, the fund is a profitable
investment opportunity.
• Sky Saver: a com-
pany whose flagship
product is marketed
in 55 countries - a unique device for escaping
from multi-story buildings in case of emergency,
that is quick, simple and safe to use, developed
in collaboration with firefighting experts in the
IDF and in the American police force.
• Urban-Jetson: a com-
pany managed by two
former Israeli Air Force
commanders, in which Besadno holds a large
part of the shares. The ‘Air Mule’ helicopter,
developed in collaboration with the IDF and the
Canadian and Indian armies, offers high navi-
gability in dense areas, and is mentioned in a
NATO report as best in its class.
Professional Collaborations
Besadno collaborates with people and organi-
zations in the field of entrepreneurship, innova-
tion, and financial services, in order to promote
ventures in influential fields. Among the group’s
advisers and partners: the Reinhold-Cohn
intellectual property group; the accounting firm
BDO; attorney Dr. Zeev Holender; Prof. Yosef
Peres, director of Schneider Children’s Hospi-
tal; Yissum - the Hebrew University’s technology
company; Hadassah Medical Center, and others.
The Profit Potential
Besadno, most of whose managers have broad
business experience in the United States, was
one of the first companies in Israel in the branch
of start-up and technology investments, with
regular success in the USA.
This branch tends to enable high profits in a rela-
tively short time. New applications, technologies
and products are conquering the world, and
those involved in their development can enjoy
significant returns. The profit potential, together
with professional and experienced management,
give Besadno opportunities for high revenues,
even for small initial investments.
The MCF investment model refined by Besadno
offers twofold security: groups of investors, in-
vesting in a group of ventures. This model signifi-
cantly increases the likelihood of profits, even
if some of the ventures do not progress as ex-
pected. Large profits from the ventures that do
succeed increase the investment’s stability and
the expectation of income.
Achievements and Goals
As of 2015, Besadno has holdings in 14 com-
panies and has made exits for two investments
that have yielded respectable profits. The group
aspires to increase its basket of investments
through a constant examination of additional in-
vestment targets, and to continue to lead in the
arena of investments and entrepreneurship with
professionalism, transparency and reliability.
Esta b l i s h e d
2011
L i n e o f B u s i n ess
Investment Firm for Startups
and Technological Ventures
1 Hamarpe St., Har Hotzvim,
Jerusalem 9777401
Tel: 1800-801-801
USA - Trump Building, 40 Wall Street, New
York, NY 10005
Tel: 1-844-237-2366
Yitzhak Birenbaum
CEO Besadno Israel*
Eliezer Gross
Chairman*
Avner Farkash
CTO*
* See Top Executives Profiles - Page 582