DUN'S 100 - 2016

High-Tech, Electronics &

Computing

523

2016

DUN’S

100

DUN’S

100

2015

DUN’S

100

2016

DUN’S

100

Industrial Companies

Internet

RANK

Perion Network Ltd.

erion Network Ltd. is a global technol-

ogy company that delivers high-quality

advertising solutions to brands and

publishers. Perion’s business solutions serve

780 brands worldwide, including Coca Cola,

BMW, L’Oréal, Samsung, Nestle, MasterCard

and others. Perion also collaborates with ap-

proximately 570 leading global publishers, such

as NBC, Fox, New York Times, Forbes and more.

The company’s shares are traded on the Tel Aviv

Stock Exchange (TASE) and NASDAQ.

Perion’s headquarters are in the Azrieli Holon

High-Tech park, where over half of the com-

pany’s 660 employees are located. It also has

offices in the US, UK, Germany, Spain, France,

Argentina and Australia.

Perion recognizes that connecting with consum-

ers in today’s cluttered, fragmented media land-

scape is tougher than ever. Perion’s services

provide its customers with the world’s most

advanced ad tools, which distinguishes them

from their competitors. Perion provides 360°

coverage for all advertising needs: from high-

impact ad formats to branded search and a uni-

fied social and mobile programmatic platform.

All this is part of its commitment to outstanding

performance and execution.

Perion’s Business Units

• Digital ad firm

Undertone

provides brands

with standout, high-impact cross-screen cre-

ative that captures consumer attention and

drives engagement.

• Social and mobile platform

Growmobile

pro-

vides marketers with an unmatched solution for

acquiring and engaging app users.

• Monetization unit

CodeFuel

provides publish-

ers with engagement and monetization solu-

tions, using high-quality ad formats and search

results.

Through exclusive placements with premium

publishers, dynamic data-driven targeting, and

superior engagement capabilities, Perion pro-

vides exceptional advertising solutions for its

customers.

Company History

Until 2011, Perion operated under the name

IncrediMail, which was founded by Yaron and

Ofer Adler, and was an email software com-

pany allowing users to add signatures, voices

and individualized animation effects in order

to create a personalized email user interface.

In 2006, the company was listed on NASDAQ

and in November 2007, was listed on the TASE.

In 2014, the company was listed on the TA 75

Index. In August 2011, the company acquired

Smilebox and changed its name to Perion in

November 2011. In 2012, the company acquired

SweetPacks, also known as SweetIM. In January

2014, Perion merged with Conduit’s Client Con-

nect division in a stock exchange deal.

In order to expand its involvement in mobile ad-

vertising, the company acquired the US-based

company Growmobile in June 2014 and in Febru-

ary 2015, acquired Paris-based MakeMeReach,

which operates social advertising solutions.

MakeMeReach was integrated into Growmobile,

which became Perion’s mobile and social mar-

keting unit. In July 2015, Growmobile expanded

its app developer services and launched a sys-

tem for increasing user engagement on mobile

apps.

CodeFuel, Perion’s monetization unit, offers a

range of advanced engagement solutions for

maximizing profit for publishers by creating new

revenue sources and targeting customers. Co-

deFuel enhances user experience by providing

relevant content and it optimizes conversions

for brands and publishers. These solutions

keep users on websites for a longer time, while

creating genuine experiences through native

advertising. Perion recently expanded its op-

erations and in December 2015 acquired the

US ad company Undertone for $180 million.

Undertone provides high-quality, cross-screen

digital ad solutions that help advertisers stand

out in today’s crowded advertising landscape.

Undertone’s creative advertising is bold, beauti-

ful and engaging, and is designed to maximize

users’ interest and drive engagement. Under-

tone’s advertising solutions are unique, large-

scale, and built to connect brands and users on

all devices, and can measure the level of user

engagement with the ad.

Social Responsibility

Perion invests major efforts in promoting social

responsibility and contributing to the communi-

ty in Israel and abroad. Each year, 2% of profits

are set aside for various activities to benefit the

community with the main social responsibility

effort focusing on Israel.

As part of activities in Israel, Perion supports

projects in education, technological innovation,

operates a program for improving the lives of

Holocaust survivors, and works to provide help

to special-needs children and youth from dis-

advantaged backgrounds.

Perion encourages its employees to volunteer

and allocates 40 working hours annually to each

employee for volunteering.

Esta b l i s h e d

1999

L i n e o f B u s i n ess

High-Tech and

Technology

660

Employees

Countries

780

Brands

570

Publishers

l e a d i n g e x ecu t i v es

Corey Ferengul

CEO Undertone

Limor Gershoni Levy

Senior VP & General Counsel

Shai Gottesdiener

General Manager Growmobile

Yacov Kaufman

CFO

Miki Kolko

CTO

Dana Maor

Senior VP HR

Amir Nahmias

General Manager CodeFuel

Rob Schwartz

Chief

Strategy & Development Officer

Azrieli Center, Building A, 4

Floor,

26 Harokmim St., Holon 5885849

Tel:

972-73-3981000

Fax:

972-3-6031393��

www.Perion.com

Josef Mandelbaum

CEO