DUN'S 100 - 2016

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Electricity, Infrastructure
& Energy
546
2016 | DUN’S 100 DUN’S 100 | 2016
DUN’S 100 | 2016 2016 | DUN’S 100
Trade 11 5 Petroleum & Infrastructure Companies
RANK
Sonol Israel Ltd.
Since its establishment over 90 years
ago, Sonol has been a leader in the Is-
raeli energy industry. The company pro-
vides a broad range of energy related services to
the industrial, commercial, and governmental
sectors in Israel – including the marketing and
distribution of petroleum products, additives,
and chemicals, and the operation of a chain of
about 240 petrol stations and more than 185
convenience stores.
One of the most recognized and trusted brands
in the Israeli energy sector, Sonol supplies pe-
troleum products and services to millions of
customers via a fleet of tankers and a chain of
gas stations and convenience stores located
nationwide. In addition, Sonol owns some of
Israel’s largest logistics facilities, including
petroleum production facility, a plant for lubri-
cants and chemicals and a laboratory for quality
control. Sonol’s customer base includes some
of the country’s largest public and private orga-
nizations – such as the Israel Electric Corpora-
tion, Israel Aerospace Industries, Israel Police
and Israel Railways. The company offers its
broad range of products and services leveraging
a customer-centric strategy – focusing on high
quality service and maintenance of long-term
business relationships.
Ownership Structure and Strategy
Founded in 1917, Sonol was acquired by Granit
Hacarmel Investments in 1981. In 2006, the
Azrieli Group, Israel’s largest income generat-
ing real estate group, acquired a 64% stake
in Granit Hacarmel Investments, becoming the
majority shareholder in Sonol.
Since the Azrieli acquisition, Sonol has ex-
perienced a surge of growth and expansion.
The new management introduced a strategic
customer-centric focus, with the aim of trans-
forming Sonol from a wholesale petroleum com-
pany to a retail company. To this end, Sonol
underwent a complete rebranding process, and
has been intensively upgrading and branding
its petrol stations, and expanding its Sogood
chain of convenience stores.
Corporate Values
Sonol is committed to four fundamental guid-
ing values:
Excellence as standard: Sonol is committed
to supply its customers with the best range of
products and solutions available, while main-
taining professional, courteous and friendly
service.
Absolute Integrity: Trust and partnership are
core values of Sonol’s business strategy in deal-
ings with customers, suppliers and employees.
Sonol views its customers as strategic partners
and is committed to work closely with them –
maintain complete transparency and integrity.
Service with a flower: Sonol believes that a stop
at one of the company’s stations should be a
pleasant and refreshing experience, positively
impacting drivers, passengers and vehicles.
To this end, Sonol and its employees have
pledged to provide friendly service and pleas-
ant facilities that consistently exceed customer
expectations.
It’s worth stopping by a Sonol station to re-
fresh! We make every effort to ensure that our
customers will always want to stop by, and find
whatever they need for their car or home, as
well as a place to have a break and some rest,
enabling them to resume their journey with full
vigor.
Marketing Strategy
Anytime, anywhere, for any reason, come to
Sonol. It is always advantageous coming in
because of our deals, variety, fuel quality (es-
pecially Gold 95 and Goldiesel) and for the
excellent service.
Sonol Stations and “Dalkan” Facilities
The chain of Sonol stations, managed and oper-
ated by Sprint Motors (a subsidiary) comprises
about 240 stations nationwide, well-located on
major traffic arteries or highways. The major-
ity of the stations are operated directly by the
company, with the remaining stations operated
through exclusive franchise and supply agree-
ments. In addition to energy-related and retail
activities, many Sonol stations serve as lucrative
real estate platforms – offering lease of prime
commercial space for various purposes.
Each Sonol stations is equipped with “Dalkan”,
at-pump automated billing systems for corpo-
rate fleets – helping maximize fuel efficiency
and enabling customers to monitor expenses
more closely.
Sogood Convenience Stores
Sonol’s Sogood chain of convenience stores
comprises more than 185 stores throughout
Israel, operating 24 hours a day. The chain
offers the classic range of convenience store
and basic grocery products, supplemented by
higher-end goods and services like Italian gour-
met coffee, fresh sandwiches and soft drinks
(delivered daily), cold drinks, automated teller
machines, and wireless Internet access.
Community Involvement and Commitment to
Environment
Sonol is committed to protecting the environ-
ment, and maintaining it for our next genera-
tions. Accordingly, all company operations
ensure that the highest environmental stan-
dards are implemented – such as comprehen-
sive testing of soil quality at filling stations, and
the installation of advanced exhaust monitoring
equipment.
Esta b l i s h e d
1917
L i n e o f B u s i n ess
Marketing and distribution
of oil distillates, oils and
energy related products,
operation of convenience
stores
6 Hagavish St., Industrial Zone Kiryat Sapir,
Netanya 4250706
Tel: 972-9-8637777
Fax:972-9-8854345
Lawrence Mualem
CEO, Sprint Motors
Avi Megido
VP Business Clients
Nir Galili
CEO *
Anat Carmeli
VP Human Resources
& Assests
Amichay Bram
VP Operation &
Engineering
Yaron Amzallag
CFO
* See Top Executives Profiles - Page 582